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Most wine labels look confusing, until you realize they’re all using one of three naming systems.

🍇 Grape: Some wines tell you exactly what’s inside. Cabernet Sauvignon. Pinot Grigio. If you know the grape, you already have a good idea of what to expect in the glass.
📍 Region: Others are named for where they’re made. Think Chianti, Amarone, or Chablis. In these cases, the place tells you about the style, because the wine follows regional traditions and production rules.
✨ Name: Then there are wines with a unique name all their own. These are often proprietary blends that don’t fit neatly into a single grape or regional category, giving the winemaker more freedom to create something distinctive.

That brings us to DiNotte from @mezzacoronawine. Rather than leading with a grape or a region, it’s named DiNotte, meaning “at night.” The wine blends two native Dolomite grapes (Teroldego and Marzemino) with a touch of Merlot, creating a style that’s both rooted in northern Italy and uniquely its own.

The next time you’re standing in front of a shelf of bottles, ask one simple question: Is this a grape, a region, or a name?

Once you know which category you’re looking at, choosing wine becomes a whole lot easier.

Paid partnership with @mezzacoronawine. Thanks for supporting approachable wine education. 🍷

Glassware: @RiedelTheWineGlassCompany

5 Comments

  1. another great video! just one small detail, actually Amarone is a style not a region, the region is Valpolicella and the four styles are Valpolicella DOC, Ripasso DOC, Amarone DOCG and the sweet Recioto DOCG

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