Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2665 of the Italian Wine Podcast. In this episode, Lisa Lazzaretto IWA interviews Andrea Bocchino of Vini Bée Imports in Switzerland, exploring the dynamics of the Swiss wine market in 2025. The conversation offers a comprehensive look at current trends, consumer behavior, and the positioning of Italian wines.
These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast.
Key Learning Objectives:
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Understand the Swiss wine market landscape: Gain insights into current dynamics, trends and consumer preferences.
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Navigate distribution channels effectively: Learn how retail, on-trade, and online platforms operate in Switzerland, and what distributors look for when selecting wines.
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Strategies for Italian producers: Discover practical tips on pricing, positioning, and portfolio selection to succeed in the Swiss market.
More about today’s host:
Lisa Lazzaretto, PhD, is a Swiss-based entrepreneur, wine professional, and marketing strategist. She holds a doctorate in Political Science and a Diploma in Marketing, and is the founder of Wine Mood, an e-commerce platform dedicated to curated Italian wines. An Italian Wine Ambassador and WSET Diploma holder (DipWSET), Lisa bridges academic insight with hands-on industry expertise. Her recent research focuses on neuromarketing, consumer behavior, and modern wine communication. Active across international wine fairs and competitions, she combines research, storytelling, and business innovation to connect people with Italian wine.
Connect:
Website: http://www.winemood.ch
LinkedIn: https://www.linkedin.com/in/lisa-lazzaretto/
Instagram: https://www.instagram.com/winemood_ch/
More about today’s guest:
Andrea Bocchino is General Director of Vini Bée, a leading importer of Italian wines based in the Italian-speaking region of Switzerland. With a degree in Economics from the University of Fribourg and a background in financial management and corporate marketing, Andrea has spent over 26 years with the company, dedicating more than half his life to the wine industry.
Under his leadership, Vini Bée has built a diverse portfolio of around 1,000 Italian wines, representing regions from north to south and spanning still, sparkling, and white categories. The company serves clients across all of Switzerland, supported by a multilingual team and integrated operations including sales, logistics, administration, and bottling.
Connect:
Website: https://vini-bee.com
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