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18 million people watch this guy sleep and pay him up to $11,000 per night. ๐Ÿ‡จ๐Ÿ‡ณ๐Ÿ™ˆ๐Ÿš€How else do Chinese fight boredom during quarantine? ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

Yuansan, the newest Douyin sensation, first live-streamed himself sleeping on Feb 9.

He woke up to discover thousands of followers and hundreds of thousands of viewers overnight. ๐Ÿ›

His channel soon went viral amassing nearly a million followers. ๐Ÿ˜ณ

โ—๏ธYuansanโ€™s unexpected popularity comes at a time when most Chinese are still staying indoors for week 5 โ€” as schools, cinemas, malls, gyms remain closed.

Many have turned to the virtual world to conquer their boredom.๐Ÿ˜ฌ

Online games,e-education and other virtual services have seen a surge in users. ๐Ÿš€๐Ÿš€๐Ÿš€

We now even have โ€œcloud-clubbingโ€ โ€” yeah, you can now join an online dance party with club DJs playing music on platforms like Bilibili, Douyin, and Kuaishou. ๐Ÿ’ƒ๐Ÿ•บ๐Ÿ’ƒ

๐Ÿš€Social media usage is growing too – Douyin and Kuaishou both saw increases of around 42 million DAU these few weeks โ€” thatโ€™s 30% more than usual.

๐Ÿš€People also spent over 105 minutes on the apps per day, a 34% increase compared to last yearโ€™s CNY.

What new habits do you see being developing post corona? Whatโ€™s your take? ๐Ÿค”

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