18 million people watch this guy sleep and pay him up to $11,000 per night. ๐จ๐ณ๐๐How else do Chinese fight boredom during quarantine? ๐๐๐
Yuansan, the newest Douyin sensation, first live-streamed himself sleeping on Feb 9.
He woke up to discover thousands of followers and hundreds of thousands of viewers overnight. ๐
His channel soon went viral amassing nearly a million followers. ๐ณ
โ๏ธYuansanโs unexpected popularity comes at a time when most Chinese are still staying indoors for week 5 โ as schools, cinemas, malls, gyms remain closed.
Many have turned to the virtual world to conquer their boredom.๐ฌ
Online games,e-education and other virtual services have seen a surge in users. ๐๐๐
We now even have โcloud-clubbingโ โ yeah, you can now join an online dance party with club DJs playing music on platforms like Bilibili, Douyin, and Kuaishou. ๐๐บ๐
๐Social media usage is growing too – Douyin and Kuaishou both saw increases of around 42 million DAU these few weeks โ thatโs 30% more than usual.
๐People also spent over 105 minutes on the apps per day, a 34% increase compared to last yearโs CNY.
What new habits do you see being developing post corona? Whatโs your take? ๐ค
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