18 million people watch this guy sleep and pay him up to $11,000 per night. 🇨🇳🙈🚀How else do Chinese fight boredom during quarantine? 👇👇👇
Yuansan, the newest Douyin sensation, first live-streamed himself sleeping on Feb 9.
He woke up to discover thousands of followers and hundreds of thousands of viewers overnight. 🛏
His channel soon went viral amassing nearly a million followers. 😳
❗️Yuansan’s unexpected popularity comes at a time when most Chinese are still staying indoors for week 5 — as schools, cinemas, malls, gyms remain closed.
Many have turned to the virtual world to conquer their boredom.😬
Online games,e-education and other virtual services have seen a surge in users. 🚀🚀🚀
We now even have “cloud-clubbing” — yeah, you can now join an online dance party with club DJs playing music on platforms like Bilibili, Douyin, and Kuaishou. 💃🕺💃
🚀Social media usage is growing too – Douyin and Kuaishou both saw increases of around 42 million DAU these few weeks — that’s 30% more than usual.
🚀People also spent over 105 minutes on the apps per day, a 34% increase compared to last year’s CNY.
What new habits do you see being developing post corona? What’s your take? 🤔
You can now follow my hashtag #ashleytalks on more insights on #China and #marketing.