For decades, the incredible red wines of Puglia disappeared into other bottles as Europe’s secret blending engine. Discover Italy’s best wine value.
What questions does this video answer?
Why did Puglia’s wine disappear into other bottles for decades?
What is the DNA connection between Italian Primitivo and California Zinfandel?
What does Negroamaro wine taste like?
How do ancient Alberello bush vines survive the intense Italian sun?
Why is Puglia considered the smartest value in Italian wine today?
About This Video:
For decades, the powerful red wines of Puglia—the heel of Italy’s boot—simply disappeared. Shipped north in massive industrial tankers, these robust southern grapes were used as Europe’s secret blending engine to strengthen thin, weak wines. But the secret is finally out. Certified Italian Wine Ambassador Greg Martellotto explores the sun-baked terroir of Puglia, where ancient Alberello bush vines grow low to the ground in iron-rich Terra Rossa soil.
We dive into Primitivo, revealed by DNA to be the exact twin of California’s famous Zinfandel, but featuring a darker, spicier, and more savory Italian accent. Discover Negroamaro, a grape bursting with dark fruit, tobacco, and a bitter almond snap, and explore how the region’s commitment to old vines and lower yields has skyrocketed quality. The best part? The prices haven’t caught up to the quality yet, making Puglia the ultimate value story in modern Italian wine.
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