Frozen pizza is one of the few dinners I can always count on in my house. On busy weeknights, it’s hard to beat the convenience of pulling a pie out of the freezer and having dinner on the table in under 30 minutes.
We usually keep a few different brands and styles on hand because everyone has their own favorite. My son loves a classic margherita, while my husband will reach for a white pie every chance he gets. I like mixing things up, so whenever I spot a new product, it goes straight into my shopping cart. That’s how Di Fara’s frozen pizzas ended up coming home with me when they arrived at Target earlier this year.
Why I Love Di Fara’s Frozen Pizzas
As a native Brooklynite, I was excited to see pizza from the New York icon in the freezer aisle. I have fond memories of visiting the original shop and watching Di Fara’s late founder Dom DeMarco carefully assemble pizzas behind the counter. But could a frozen pie taste as good as the real thing? While these will never beat the in-store experience, they’re as close as you can get for 10 bucks.
The first thing that stood out was how balanced the flavors are. The tomato sauce has just the right mix of sweetness and tang, the cubes of mozzarella melt evenly without getting gummy, and there’s a very generous scattering of basil leaves (not the sad single herb that graces most frozen pizzas).
For me, the crust is what really sets these pizzas apart. After baking according to the package directions, the edges came out beautifully blistered with just enough char to mimic a fresh pie. Not only does the crust have a pleasant chewiness, but it gets a slight tangy flavor from durum wheat sourdough.
Credit: Simply Recipes / Target
The lineup currently includes four flavors: margherita, pepperoni, three meat, and vodka. My family enjoyed all of them, but the vodka pizza ended up being the biggest surprise. I recently served the pies when friends came over, and it disappeared before any of the others. The creamy vodka sauce makes it feel more special than your average frozen pizza. Ironically, it’s the only flavor that Di Fara’s doesn’t serve at its Brooklyn storefront.
Di Fara’s pies have earned a permanent spot in our family’s pizza rotation. We still keep everyone’s favorite pies on hand, but when I’m the one choosing dinner, this is usually the box I reach for—it’s the closest I’ve come to finding a frozen pizza that reminds me of the neighborhood pizzerias I grew up with.
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