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The Wine Festival Novello sotto il Castello transforms the enchanting medieval town of Conversano into a vibrant celebration of Italy’s beloved new wine tradition. Set against the magnificent backdrop of the town’s imposing Norman castle, this annual festival honours the release of Novello wine—Italy’s answer to Beaujolais Nouveau—with a spirited gathering that combines centuries-old winemaking heritage with contemporary festivity.


As autumn deepens across the Puglian countryside, visitors are invited to experience the unique character of Novello wines, which are distinguished by their brief fermentation period and youthful, fruity profiles. The festival showcases selections from local vineyards and regional producers, offering wine enthusiasts and curious newcomers alike the opportunity to taste these limited-edition wines that capture the essence of the recent harvest. The crisp November air provides the perfect setting for sampling these fresh, aromatic wines whilst wandering through the historic streets of Conversano’s old town.

An Immersive Cultural Experience

Beyond the wine itself, the festival creates an immersive journey through Puglian culture and tradition. The atmospheric setting beneath the castle walls—illuminated against the evening sky—provides an unforgettable backdrop for the festivities. Local artisans display their crafts, traditional musicians fill the air with regional melodies, and the warm hospitality characteristic of southern Italy welcomes all who attend.

The event features carefully curated food pairings that complement the distinctive qualities of Novello wines. Regional delicacies including artisanal cheeses, cured meats, freshly baked focaccia, and seasonal specialities from Puglian cuisine are available throughout the festival grounds. These gastronomic offerings provide the perfect accompaniment to the wines whilst showcasing the rich culinary traditions of the region.

Educational components enrich the experience, with opportunities to learn about the unique production methods that distinguish Novello wines from other varieties. Knowledgeable producers and sommeliers are on hand to discuss the carbonic maceration process, the specific grape varieties used, and the traditions surrounding this annual wine release. Whether you’re a seasoned oenophile or simply curious about Italian wine culture, the festival offers insights that deepen appreciation for this distinctive beverage.

The Magic of Conversano

The festival’s location in Conversano adds immeasurable charm to the occasion. This beautifully preserved medieval town, with its labyrinthine streets, historic churches, and impressive castle, provides a stunning setting that transports visitors through time. The juxtaposition of ancient architecture with the lively contemporary celebration creates a uniquely Italian atmosphere where past and present harmoniously coexist.

Strolling through the festival, attendees can explore the broader attractions of Conversano’s historic centre, discovering hidden piazzas, admiring Romanesque architecture, and experiencing the authentic character of a working Italian town that hasn’t sacrificed its soul to tourism. The castle itself, dating back to the 10th century, stands as a magnificent sentinel over the proceedings, its imposing presence a reminder of the region’s rich and complex history.

Frequently Asked Questions
Is the festival accessible for visitors with mobility requirements?

The historic centre of Conversano features cobblestone streets and some uneven surfaces typical of medieval towns. Whilst certain areas may present challenges for wheelchair users or those with limited mobility, many parts of the festival are accessible. Visitors with specific accessibility needs are encouraged to contact the organisers in advance for detailed information about accessible routes and facilities.

What is the appropriate dress code for attending?

The festival has a relaxed, casual atmosphere. Comfortable clothing and sturdy walking shoes are recommended, as you’ll be exploring cobblestone streets and standing for periods whilst sampling wines. November evenings in Puglia can be cool, so bringing a jacket or jumper is advisable. Smart casual attire is perfectly appropriate for this outdoor cultural event.

Are there age restrictions for attending the festival?

The festival welcomes visitors of all ages, and families are encouraged to attend. However, wine sampling is restricted to those aged 18 and over, in accordance with Italian law. Valid identification may be required when purchasing or sampling alcoholic beverages. The festival atmosphere and cultural elements provide enjoyment for non-drinking attendees as well.

What parking options are available?

Parking in Conversano’s historic centre is limited due to the medieval street layout. Designated car parks are typically available on the periphery of the old town, within walking distance of the festival area. Arriving early is recommended, particularly during peak festival hours. Some areas may have restricted vehicle access during the event.

How can I reach the festival using public transportation?

Conversano is well-connected by regional train services from Bari and other towns along the Adriatic coast. The railway station is approximately a 15-minute walk from the historic centre where the festival takes place. Local bus services also connect Conversano with surrounding communities. Checking current schedules in advance is recommended, as service frequency may vary.

What food and drink options are available at the festival?

The festival features numerous food vendors offering traditional Puglian specialities designed to complement Novello wines. Expect to find regional cheeses, cured meats, fresh breads, olive-based dishes, and seasonal delicacies. Both savoury and sweet options are typically available. Wine is sold by the glass or bottle, allowing visitors to sample multiple varieties. Non-alcoholic beverages are also available throughout the festival grounds.

What should visitors bring or expect?

Bringing cash is advisable, as not all vendors may accept card payments. A small bag for any purchases and a reusable water bottle are practical additions. Expect a lively, convivial atmosphere with crowds, particularly during evening hours. The festival combines wine tasting with cultural exploration, so allow several hours to fully experience the offerings. Photography is welcome, and the castle backdrop provides spectacular photo opportunities, especially as evening falls and lighting enhances the medieval architecture.

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