In 2009, Domino’s was the joke of the pizza world. They were tied for the worst-tasting pizza in America, and their stock was worth almost nothing. Instead of firing their chefs, they did something crazy: they admitted their pizza tasted like cardboard on national TV.
This is the story of the most honest marketing campaign in history and how it turned a failing brand into an $18 billion empire.
#Dominos #BusinessStories #MarketingStrategy #Entrepreneur #Pizza #ComebackStory #SuccessSecrets
3 Comments
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Those who like Domino's Pizza
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Do they use 1 real ingredient?