Domino’s thought Italy would be easy.
Instead, it became one of the most brutal fast-food failures ever.
In 2015, Domino’s planned to open 880 stores across Italy.
They brought thick crusts, sweet sauce, and fast delivery into the birthplace of pizza.
But Italians didn’t line up. They walked past.
Local pizzerias had dough resting for hours, family recipes, and decades of trust.
Domino’s tried to adapt with local ingredients, discounts, and renamed pizzas.
It didn’t matter.
By 2022, every Domino’s location in Italy was gone.
From 880 planned stores… to zero.
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8 Comments
selling pizza in Italy is like selling ice in arctic
40 min agoooo
Nice video!
Not only Italians do not like Dominos I tried the cardboard pizza's once and it was cold, tasteless and overall actually terrible. How narcistisical are these American companies thinking the rubbish they make is better then actual real Italian pizza??!? They do not even care probably
their pizza cant compare, is too loaded of stuff to the point of lose the balance of the ingredients and at the same time not tasty, and quality is low so they cant compare on anything is normal that it happened
Like Taco Bell and Mexico
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Dominos in Italy is exactly like McDonalds in Serbia 😆