The Bordeaux En Primeur campaign is one of the most discussed events in the fine wine calendar, but for many wine lovers, it can seem difficult to understand from the outside.
In this second conversation in our En Primeur series, Normanby Director of Wine Liz Wheadon joins Julia Franco to discuss what En Primeur is, why collectors buy wine this way, and how the process works from release through to delivery.
Together they explore:
• What En Primeur means
• How Bordeaux Futures work
• The advantages of buying En Primeur
• How wines are released and allocated
• How to begin building a collection
• Common misconceptions about Bordeaux
• Why En Primeur is more accessible than many people think
Whether you are curious about Bordeaux, considering your first En Primeur purchase, or looking to deepen your understanding of fine wine collecting, this conversation offers a practical and approachable introduction.
At Normanby, we believe wine should be informative, engaging and never intimidating. This series is designed to help demystify one of the world’s most important wine regions and make the En Primeur process easier to understand.
Browse current Bordeaux En Primeur releases at:
www.winefutures.co.nz
Follow Normanby Fine Wines:
Website: www.normanbyfinewines.co.nz
Instagram: @normanbyfinewines
Facebook: Normanby Fine Wines
Chapters
00:00 Introduction
00:45 What is En Primeur?
03:15 Why do people buy wine En Primeur?
06:20 The advantages of buying early
09:10 How the process works
12:15 Getting started with Bordeaux
15:20 Demystifying En Primeur
18:00 Final thoughts