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McDonald’s CEO Chris Kempczinski tried the new Big Arch burger in a promotional video — but his awkward reaction sparked viral backlash online. From tiny bites to calling it a “product,” the internet had plenty to say. Even rival chains joined the fun.

#mcdonalds #BigArch #ChrisKempczinski #viralmoment #fastfoodnews #foodindustry #trendingnow #newsshorts

7 Comments

  1. I think just the opposite! Makes me want to try the Big Arch even more. Even negative press draws attention!

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