In this episode, Stevie Kim is in conversation with Erjola Braha, the founder and CEO of the Alehandro Group, one of Albania’s most successful importing and distributing companies.
With over 25 years of experience, the Alehandro Group represents over 70 Italian producers in Albania.
In this intimate conversation from the cellar of Château Braha, Erjola tells the story behind her business, describes the scope of the Albanian market, and shares strategies for cracking this young and emerging market.
Erjola also explains the close links between Albania and Italy, not least in relation to cuisine, and shares some of her favourite Albanese dishes.
Erjola emphasises the importance of education and communication, and introduces the company’s best-selling new labels, a red and a white, that bring together native and international varieties.
This conversation took place in November 2025 against the backdrop of the historic Vinitaly Preview in Tirana, a special event celebrating the deep bond between Italy and Albania, a partnership founded on culture, taste, and shared passion.
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MammaJumboShrimp is a podcast, a book and a wine school – and so much more!!
We love to eat, drink and travel, seeking out the very best that Italy has to offer!
Check out our “On the Road Special Editions” hosted by Stevie Kim, as well as our regular conversations with some of Italy’s most interesting wine personalities and producers.