In this special On the Road Edition, Stevie Kim is on the ground at Grandi Langhe e il Piemonte del vino 2025 to discover the very best that Piedmont has to offer.
“Grandi Langhe e il Piemonte del vino” is a much-anticipated annual celebration of the Langhe region’s most prestigious appellations. Set in Turin’s dynamic cultural center, the two-day event on 27-28 January 2025 is a two-day event showcasing the excellence of Piedmontese winemaking tradition.
Today, Stevie is joined by the Swedish social media expert and importer Markus Holmberg.
Markus explains how he navigates the 500+ producers at Grandi Langhe, the changing industry professionals tastes in the Swedish market and opportunities for Piemonte producers in Sweden. Markus also shares his expertise on effective social media storytelling and his key takeaways from the event.