In this edition of “Italian Wine Travel with Stevie Kim” Vinitaly is in Almaty in Kazakhstan with the Italian Ambassador to the region, Marco Alberti.
Kazakhstan is an important emerging market with growing demand for premium products such as Italian wine.
The Vinitaly Kazakhstan Roadshow, held at the exclusive Rixos Almaty Hotel on 18 November 2024, was Vinitaly’s first international project in Central Asia. The program included walk-around tastings, in-depth masterclasses and informal networking opportunities, with a full range of Made in Italy products on offer.
The event coincided with the Vinitaly International Academy (VIA) Italian Wine Ambassador program. VIA is the Italian wine education gold standard, a study path which aims to train competent and professional figures to promote Italian wine all over the world.
Kazakhstan is the largest land-locked country in the world with a population of 20 million. Fifty per cent of the population is under 24 years old with a rising middle and upper class showing increasing interest in premium and imported products. These characteristics make Kazakhstan a very interesting market for Italian products and services in general and wine in particular.
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To find out more about the Vinitaly Roadshow visit: https://www.vinitaly.com/en/
To learn more about the Vinitaly International Academy (VIA) visit: https://www.vinitaly.com/en/academy/
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Market Briefing:
Kazakhstan has 10 key characteristics that make it an exciting market for Italian wine producers:
1. Growing Demand for Premium Products
2. Emerging Wine Culture
3. Affinity for Imported Wines
3. Cultural Synergy
4. Strategic Geographic Position
5. Willingness to Explore New Tastes
6. Supportive Trade Environment
7. Luxury Hospitality and Retail Growth
8. Exclusivity and Prestige
9. Event Opportunities
10. Rising Popularity of Italian Cuisine
Three challenges to consider:
1. Regulations and Taxes
2. Market Education
3. Competition
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