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Over 230 companies and 1,600 wine labels gathered for the first Vinitaly USA event, covering 13,000 square meters with tastings, masterclasses, and market insights. A key highlight was the Wine Business Forum, organized by the Italian Trade Agency with NABI and Vinitaly, which explored the future of Italian wine in the U.S. market.

Importers, producers, and distributors such as Robert M. Tobiassen (NABI), Bill Terlato (Terlato Wine Group), Lia Tolaini-Banville (Banville Wine Merchants), Lamberto Frescobaldi (UIV Unione Italiana Vini), Alessio Planeta (Planeta), Matteo Lunelli (Ferrari Trento), Massimo Tuzzi (Terra Moretti Holding), Maria Megna (Winebow), Lee Schlesinger (Winesellers) and Stefano Francini (Opici Wines & Spirits) discussed challenges and strategies, emphasizing the strong demand for quality, authentic Italian wines driven by a love for Italian culture.

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