Not quite. But the way we talk about wine, present it, and connect with younger audiences definitely needs to evolve.
Even Felix Alojz Jermann, who grew up in a winemaking family, admits that wine once felt intimidating to him. If it can feel overwhelming from the inside, imagine how it feels to someone just getting started.
So the real question is: is the wine industry ready to take that extra step to truly connect with the next generation of consumers? 🤔
🎥 Catch the full conversation with Felix on our YouTube channel: https://loom.ly/Gs9ZqDs 🔗