The Italian Export Forum (IEF) met in New York to discuss the challenges and opportunities of promoting Italian companies and the Made in Italy brand abroad with a panel titled “Italy: Exporting Beauty,” featuring various leading authorities from the private and public sector in Italy and the US.Brief interviews with the key players of this American edition by Letizia Airos
Following the first edition, which took place in June 2019 in Piano di Sorrento, IEF now makes its way to New York, a crucial point of reference for the promotion of the Made in Italy brand, with a panel titled “Italy: Exporting Beauty,” featuring the following speakers: Gianfranco Sorrentino, President of Gruppo Italiano (GI); Monica Mandelli, Managing Director of global investment firm KKR; Andrea Benetton, CEO of Cirio Agricola and Maccarese Agricola; Rocco Totino, Partner of accounting and consulting firm Grassi & Co; Giovanni Colavita, CEO of Colavita USA; Franco Pavoncello, President of John Cabot University in Rome; Valeria Fascione, Campania Regional Minister for Internationalization, Startups and Innovation; Mimmo Turano, Sicilian Regional Assembly Deputee; Nello Musumeci, President of the Region of Sicily.
Moderated by co-founder of Your Italian Hub, Francesca di Matteo, the panelists shared their perspectives and experiences regarding the internationalization of Italian businesses and the promotion of the Made in Italy brand, particularly focusing on key strategies and mindsets to adopt and on how to avoid falling into common mistakes.