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I travelled to Reggio Emilia, a city that quietly hides one of the strangest stories in Italian football.

Two professional clubs.
One stadium.
But the club from the cityโ€ฆ doesnโ€™t own it.

In this video I try to understand the curious relationship between Reggiana and Sassuolo – how a small town club backed by the billionaire owners of Mapei rose to Serie Aโ€ฆ bought the stadium of Reggio Emiliaโ€ฆ and now allows the cityโ€™s historic team play in it.

Italian football politics? โœ”๏ธ
Local fan culture? โœ”๏ธ
Cooperatives and the famous Parmigiano Reggiano? โœ”๏ธ

Because in Emilia-Romagna, football and cheese are part of the same story.

๐Ÿ“ Reggio Emilia, Italy

Chapters:
0:00 – The Buddhist village
3:23 – Stadio Mirabello
6:48 – Stadio MAPEI
14:39 – The Flag
19:09 – Reggiana-Juve Stabia
22:22 – The cooperative cheese
35:40 – Reggiana-Mantova

If you enjoy football culture, ultras stories and travel vlogs from unusual football destinations, subscribe and join the journey.
#Reggiana #sassuolocalcio #mapei #ultrasitalia #anthonymortal

19 Comments

  1. I mean the ground is also home to Sassoulo, and is owned by Mapei (who own Sassoulo), who do get higher attendances there. And also a lot of away fans travel to the stadium. And in my country South Africa there is a Mapei factory. And how did you attend two Reggiana games in this episode?

  2. ฮšฯ…ฯฮนฮฑฮบฮฌฯ„ฮนฮบฮฟฯ‚ ฯ€ฯฯ‰ฮนฮฝฯŒฯ‚ ฮบฮฑฯ†ฮญฯ‚ ฮผฮต ฯ€ฮฟฮดฮฟฯƒฯ†ฮฑฮนฯฮนฮบฮญฯ‚ ฮนฯƒฯ„ฮฟฯฮฏฮตฯ‚ ฮฑฯ€ฯŒ ฮ™ฯ„ฮฑฮปฮฏฮฑ. ฮŒ,ฯ„ฮน ฮบฮฑฮปฯฯ„ฮตฯฮฟ!

  3. Not gonna lie I didn't have visiting a cheese factory on my Anthony Mortal bingo card ๐Ÿคฃ….btw Rugby League > Rugby Union….it's a northern thing

  4. ฮ†ฮปฮปฮฟ ฮญฮฝฮฑ ฮตฮพฮฑฮนฯฮตฯ„ฮนฮบฯŒ ฮฒฮฏฮฝฯ„ฮตฮฟ ฯ€ฮฟฯ… ฮผฯ€ฮฟฯฮญฯƒฮฑฮผฮต ฮฝฮฑ ฮผฮฌฮธฮฟฯ…ฮผฮต ฯ„ฮน ฯƒฯ…ฮผฮฒฮฑฮฏฮฝฮตฮน ฯƒฯ„ฮทฮฝ ฯ€ฮตฯฮนฮฟฯ‡ฮฎ ฯ„ฮฟฯ… ฮกฮญฯ„ฮถฮนฮฟ ฮบฮฑฮน ฯ€ฯ‰ฯ‚ ฮบฮฌฯ€ฮฟฮนฮฟฮน ฯ€ฮฟฯ… ฮญฯ‡ฮฟฯ…ฮฝ ฯ€ฮฟฮปฮปฮฌ ๐Ÿ’ธ๐Ÿ’ฐ ฮดฮทฮผฮนฮฟฯ…ฯฮณฮฟฯฮฝ "ฮœฮฟฯฯ†ฯŽฮผฮฑฯ„ฮฑ"ฯƒฮฑฮฝ ฯ„ฮทฮฝ ฮฃฮฑฯƒฮฟฯ…ฮฟฮปฮฟ ฮบฮฑฮน ฮบฮฌฮฝฮฟฯ…ฮฝ ฯ„ฮฑ ฯ€ฮฌฮฝฯ„ฮฑ ฮฝฮฑ ฯ…ฯ€ฮฟฮฒฮฑฮธฮผฮฏฯƒฮฟฯ…ฮฝ ฯ„ฮทฮฝ ฮ™ฯƒฯ„ฮฟฯฮนฮบฮฎ ฮฟฮผฮฌฮดฮฑ ฯ„ฮทฯ‚ ฯ€ฯŒฮปฮทฯ‚ ฯ€ฮฟฯ… ฮตฮฏฮฝฮฑฮน ฮท ฮกฮตฯ„ฮถฮนฮฑฮฝฮฑ.ฮŸ ฮบฯŒฯƒฮผฮฟฯ‚ ฮฑฮฝฯ„ฮนฯƒฯ„ฮญฮบฮตฯ„ฮฑฮน ฮฑฮปฮปฮฌ ฯŒฯƒฮฟ ฮผฮฏฮฑ ฮฟฮผฮฌฮดฮฑ ฮดฮตฮฝ ฮตฮฏฮฝฮฑฮน ฯƒฯ„ฮฟ ฯ€ฯฮฟฯƒฮบฮฎฮฝฮนฮฟ ฮ‘ฮนฮผฮฟฯฯฮฑฮณฮตฮฏ ฮผฮฑฮบฮฌฯฮน ฮฟ ฮบฯŒฯƒฮผฮฟฯ‚ ฯ„ฮทฯ‚ ฮฝฮฑ ฯ„ฮทฮฝ ฯ€ฯฮฟฯƒฯ„ฮฑฯ„ฮญฯˆฮตฮน ฮฏฮดฮนฮฟ ฯ€ฮฑฯฮฑฮดฮตฮนฮณฮผฮฑ ฮ‘ฮฝฯ„ฯŽฮฝฮท ฮญฯ‡ฮฟฯ…ฮผฮต ฯƒฯ„ฮทฮฝ ฮ•ฮปฮปฮฌฮดฮฑ ฯƒฯ„ฮทฮฝ ฮคฯฮฏฯ€ฮฟฮปฮท ฯŒฯ€ฮฟฯ… ฮท ฮ™ฯƒฯ„ฮฟฯฮนฮบฮฎ ฮฟฮผฮฌฮดฮฑ ฯ„ฮทฯ‚ ฯ€ฯŒฮปฮทฯ‚ ฮฎฯ„ฮฑฮฝ ฮฟ ฮ ฮฑฮฝฮฑฯฮบฮฑฮดฮนฮบฯŒฯ‚ ฮฑฮปฮปฮฌ ฮท ฮผฮตฮณฮฑฮปฯฯ„ฮตฯฮท ฮบฮฑฯ„ฮฑฯƒฮบฮตฯ…ฮฑฯƒฯ„ฮนฮบฮฎ ฮตฯ„ฮฑฮนฯฮตฮฏฮฑ ฯ„ฮทฯ‚ ฮ•ฮปฮปฮฌฮดฮฑฯ‚ ฮฟ ฮ‘ฮšฮคฮฉฮก ฯ„ฮทฮฝ ฯ…ฯ€ฮฟฮฒฮฌฮธฮผฮนฯƒฮต ฮบฮฑฮน ฯ€ฮฎฯฮต ฯ„ฮฟฮฝ ฮ‘ฯƒฯ„ฮญฯฮฑ ฮคฯฮฏฯ€ฮฟฮปฮทฯ‚ ฮฑฯ€ฯŒ ฯ„ฮฑ ฯ„ฮฟฯ€ฮนฮบฮฌ ฯ€ฯฯ‰ฯ„ฮฑฮธฮปฮฎฮผฮฑฯ„ฮฑ ฮบฮฑฮน ฯ„ฮฟฮฝ ฮญฯ‡ฮตฮน 20 ฯ‡ฯฯŒฮฝฮนฮฑ ฯƒฯ„ฮทฮฝ Super League ฯŒฮผฯ‰ฯ‚ ฮบฯŒฯƒฮผฮฟ ฮดฮตฮฝ ฮฑฯ€ฯŒฮบฯ„ฮทฯƒฮต ฯ€ฮฟฯ„ฮญ ฮณฮนฮฑฯ„ฮฏ ฮฟฮน ฮฝฯ„ฯŒฯ€ฮนฮฟฮน ฮดฮตฮฝ ฯ„ฮทฮฝ ฮญฯ‡ฮฟฯ…ฮฝ ฮฑฮณฮฑฯ€ฮฎฯƒฮตฮน ฯŒฯƒฮฟ ฮณฮนฮฑ ฯ„ฮฟฮฝ ฮ ฮฑฮฝฮฑฯฮบฮฑฮดฮนฮบฯŒ ฮตฮฏฮฝฮฑฮน ฯŒฮปฮฑ ฮฑฯ…ฯ„ฮฌ ฯ„ฮฑ ฯ‡ฯฯŒฮฝฮนฮฑ ฯƒฯ„ฮฑ ฯ„ฮฟฯ€ฮนฮบฮฌ ฯ‡ฯ‰ฯฮฏฯ‚ ฯ‡ฯฮฎฮผฮฑฯ„ฮฑ ฮบฮฑฮน ฮผฮต ฮญฮฝฮฑ ฮณฮฎฯ€ฮตฮดฮฟ ฯ€ฮฟฯ… ฮตฮฏฮฝฮฑฮน ฮตฮฝฯ„ฮตฮปฯŽฯ‚ ฯ…ฯ€ฮฟฮฒฮฑฮธฮผฮนฯƒฮผฮญฮฝฮฟ.ฮฃฮทฮผฮตฮนฮฑ ฯ„ฯ‰ฮฝ ฮšฮฑฮนฯฯŽฮฝ ฯ€ฮฟฯ… ฯ€ฯฮญฯ€ฮตฮน ฮฝฮฑ ฮผฮฑฯ‚ ฮฒฯฮฏฯƒฮบฮฟฯ…ฮฝ ฮ‘ฯ€ฮญฮฝฮฑฮฝฯ„ฮน ฮผฮต ฯŒฯ„ฮน ฮดฯ…ฮฝฮฌฮผฮตฮนฯ‚ ฮญฯ‡ฮฟฯ…ฮผฮต.ฮ‘ฮฝฯ„ฯ‰ฮฝฮท ฯƒฮต ฮตฯ…ฯ‡ฮฑฯฮนฯƒฯ„ฮฟฯฮผฮต ฯ„ฮฑ ฯ‡ฮฑฮนฯฮตฯ„ฮฏฯƒฮผฮฑฯ„ฮฑ ฮผฮฟฯ… ฮฑฯ€ฯŒ ฯ„ฮทฮฝ ฮฮฏฮบฮฑฮนฮฑ ฯ„ฮฟฯ… ฮ ฮตฮนฯฮฑฮนฮฌ โค๐ŸŽ‰. ฮ•ฯ…ฯ‡ฮฑฯฮนฯƒฯ„ฮฟฯฮผฮต ฯ„ฮฟฯ…ฯ‚ ฮฟฯ€ฮฑฮดฮฟฯฯ‚ ฯ„ฮทฯ‚ ฮกฮตฯ„ฮถฮนฮฑฮฝฮฑ ฮณฮนฮฑ ฯ„ฮฟ ฯ€ฮฑฮฝฯŒ ฯ€ฮฟฯ… ฯƒฮฎฮบฯ‰ฯƒฮฑฮฝ ฮผฮต ฯ„ฮฟฯ…ฯ‚ ฮฑฮดฮนฮบฮฟฯ‡ฮฑฮผฮตฮฝฮฟฯ…ฯ‚ Ultras ฯ„ฮฟฯ… ฮ ฮ‘ฮŸฮš ๐Ÿ˜ข

  5. Great video Anthony !! I was in italy in early December and was in the area of Reggio and i went to see Sassuolo vs Fiorentina .I stayed in the City Hotel close to the stadium and bought my ticket at a little magazine store on the side of the road in front of the hotel . I was fortunate that t weather was perfect for the game โ˜€๏ธ๐Ÿ‘

  6. Sou brasileiro e acompanho sempre seus videos! Que excelente visita! Mostrando nรฃo sรณ a cultura do futebol na regiรฃo mas tambรฉm mostrando a cultura do povo!

  7. I live in Leicester my family are football fans mainly Leicester city FC none of us ever went to watch the rugby until my dad got board of retiring and got a part time job at the Leicester Tigers so he got free tickets let's just say you lasted longer than me before walking out but you can drink alcohol at the rugby softens the blow a bit.
    Great content as my dad's side of the family are from Naples always loved Italian football was amazing in the 80s/90s

  8. Reggiana should return to their old stadium with minor renovation if they can.The feeling in mapping is like playing away from home.

  9. 9:18 MAPEI is not a construction company. Is a chemical company that produces chemicals for building industry. They don't own any building in Dubai, they don't build a damn thing and definitely neither World Cup based projects.
    What maybe several buidling companies (not MAPEI, other ones) have done, is to employ their material.

    I understand that you need to push the narrative that Reggiana is from Reggio and MAPEI took over an abandoned stadium nobody used because Reggiana bankrupted, but stating facts rather than pushing a false narrative, is needed.

    Because it takes 2 minutes on Google to verify that many things you said are not correct.

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