In this video, I share the results of my research on where foreigners are investing in Italian real estate – and why I decided not to follow the crowd. In 2024, the top three regions attracting foreign buyers were Tuscany, Sicily, and Lombardy. Tuscany remains the classic choice with rolling hills and wine estates but is expensive and very competitive. Sicily has gained attention with its €1 home stories and adventurous buyers, while Lombardy draws wealthy investors to Milan and Lake Como. Other regions like Liguria, Puglia, and Piedmont are also rising in popularity.
Instead of choosing any of those, I went with Le Marche – and for good reason. This region offers authentic Italian life without the heavy tourist crowds, incredible value for money compared to places like Tuscany, and a stunning variety of landscapes, from mountains and vineyards to golden beaches along the Adriatic coast. Life here moves at a slower, friendlier pace, the food and wine are outstanding, and the people make you feel welcome right away. On top of that, it’s still an undervalued market with strong long-term potential, making it one of the smartest regions in Italy for lifestyle and investment.
We’ll continue to upload videos regularly as we share our adventure renovating the farmhouse we bought here in Le Marche. If you’re thinking about investing in Italy, make sure to follow our channel — we’ll be sharing everything we learn along the way so you can avoid our mistakes, save money, and get inspired for your own project.
NONE.
15 Comments
Thanks for watching! We’ll be sharing our full journey of renovating our farmhouse in Le Marche, with tips on buying property in Italy, avoiding mistakes, and making the most of your investment.
What region of Italy would YOU buy a home in? Tuscany, Sicily, Puglia… or somewhere off the radar like Le Marche? Drop your thoughts in the comments below — we’d love to hear your plans!
Don’t forget to subscribe and hit the 🔔 so you don’t miss our upcoming renovation updates. Lots more to come!
Agree i love Marche but please keep it quiet..Portonovo
Amazing region! 🥰
Great area , great people🥰
Our hearts are set on Marche, especially around Corinaldo. We haven’t found our dream house yet, but the search continues!
Such a beautiful area. I still love Tuscany but the costs of the properties have gotten out of hand.
Conero is amazing, been to Loreto. Is also famous for the shoe factory you can get designer shoes directly from the factory at a fraction price.😊
Tuscany is amazing, but wow… Marche looks like a hidden gem.
I heard about Marche from an Italian gentleman I met on the remote island of Pantelleria. But, how easy is it to get to a major airport? Is it easy to get from the Ligurian coast to the west side coast? How is the transportation there?
Where can you get flights out of the UK to La Marche? I could not find any from the north of England.
This is a very important video as an Italian insight. Most popular regions for foreign investors are 1) Tuscany 2) Sicily 3) Lombardy Liguria / Puglia / Piedmont. For some reasons I have to watch 3 times to realize the correct Italian pronunciation of "Marche". A great video.
Please keep this 'hidden gem' hidden!!
Can you suggest a property agency who we could contact for opportunities?
Appreciate your efforts. Good video giving reasons to choose Marche as a property investment destination for long term and what food, historical sites etc are there.
If you are going to give videos showing specific properties, hope you will give details like distance to availability of various daily/ weekly requirements eg stores, butcher or meat supply, vegetable vendors, cafes, restaurants, doctors, dentist, hospitals, petrol pumps, car repair facilities ( spare parts availability), whether earthquake prone area-location etc.
All the best.
Da Italiano mi trovo perfettamente d'accordo ! Ci sono stato a Giugno di quest'anno, Corinaldo, Ostra, ecc piccoli borghi medievali , l'entroterra merita una visita !