Global Wine Industry Insights: Unpacking the OIV 2024 Data & 2025 Outlook! 🍷🌍
Join us as we delve into the latest “State of the Global Vine and Wine Sector” report, presented by OIV Director General John Barker on April 15, 2025. This episode provides crucial insights into the evolving landscape of the world wine market.
Key Highlights from 2024 Data:
Vineyard Surface Area: The global vineyard area saw a decrease to 7.1 million hectares (mha) in 2024, a 0.6% drop from 2023, and a significant 9% reduction since 2000. Spain, France, and China hold the largest shares.
Wine Production: Global wine production in 2024 was 226 million hectoliters (mhl), a 4.8% decrease from 2023. This marks the lowest production level since 1961, primarily attributed to atypical meteorological events. Italy, France, and Spain were the top producers.
Wine Consumption: World wine consumption also fell to 214 mhl in 2024, a 3.3% decline compared to 2023. Similar to production, this is the lowest consumption level since 1961, influenced by inflationary pressures. The USA, France, and Italy are the largest consuming nations.
International Trade in Wine:
Export volume was 99.8 mhl (-0.1% vs 2023) and value reached 35.9 billion EUR (-0.3% vs 2023).
Despite slight decreases, the value recorded was the 3rd highest ever, and the average export price of 3.60 EUR/L was the 2nd highest, indicating a trend towards “premiumization”.
Bulk wine was the only category to show growth in both volume (+3.3%) and value (+9.8%).
The sector remains highly globalized, with 47% of consumed wine being imported.
Looking Ahead: 2025 First Estimates Early estimates for 2025 suggest a recovery in wine production in the Southern Hemisphere, projected to increase by 2.6% over 2024, reaching 47 mhl.
What do these trends mean for the future of wine? Tune in to learn more about the challenges and opportunities facing the global wine sector!
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