best quality products (made in)
Quality of products is always an important factor when it comes to consumption and spending, and many consumers define a certain product’s quality standard by applying specific characteristics – one of those being its origin. Nowadays, Germany is synonymous with high-quality Cars, for example, while Switzerland would be known for high-quality clocks or Chocolat, and Italy for fine wine.
Quality measured
In order to make these preferences among consumers visible, the global Made-In-Country Index was conducted – to show how positively products “made in…” are perceived in various countries all over the world. The index is calculated based on each country’s average weighted share of positive perception. First rank is set as Index 100