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A PR and marketing expert, with particular emphasys for the introduction and promotion of Italian regional/specialty/gourmet foods and high-profile quality tourism, Gisella Isidori has been working on the North American market for several decades. For over twenty years Gisella has offered her experience and support to Italian producers of specialty and gourmet food and to high-end hospitality businesses, to increase their activities, opportunities and sales through the promotion and the communication of the best of the Italian offer. Interviewed by Mascia Maluta