Part of the series “Tutti a Casa! Live Chats About All Things Italian”
Made in Italy and Nation Branding
Carlo Marco Belfanti, Università di Brescia
Author of Storia culturale del Made in Italy (2019, il Mulino)
in conversation with
Ennio Ranaboldo, CEO, Martin Bauer North America
Moderated by Stefano Albertini, NYU
With the participation of students enrolled in his course
Cultural Diplomacy: Theory, History, and Practices
For this episode of Tutti a Casa! Stefano Albertini and the students of his course on Cultural Diplomacy welcome Carlo Marco Belfanti, author of Storia culturale del Made in Italy, and Ennio Ranaboldo, CEO of Martin Bauer North America, to discuss the history and practices of nation branding, particularly in Italy, through the world-renowned label of ‘Made in Italy.’
Casa Italiana Zerilli-Marimò
New York University
May 5, 2021