Increase the presence and export of Italian wine to the market with the highest growth rates of consumption of imported wine: what strategies for Italian producers?
China, this unknown market: positioning and marketing dedicated to a market with unique and different characteristics from all the others
Multilevel promotion (training, communication, promotion with GDO / wine retailers) and multichannel (online & offline): an integrated and system approach to support our export in the “Middle-earth”
Interaction and business meetings with selected Chinese champion operators for the import of wine in China
The forum is aimed at entrepreneurs with concrete interests on the Chinese market, regular exporters, specialized press, export manager.
