With the Disney Store a growing success in the early 1990’s, The Walt Disney Company decided to send the mouse to a new region of the shopping mall: the food court. This is the story of Mickey’s Kitchen, Disney’s venture in the fast food industry.
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Sources:
“This mouse in the kitchen not doing any harm at all”, The Napa Valley Register (Napa, California), 08 April 1990, page 20
“Disney hoping Mickey’s food draws crowds”, The San Bernardino County Sun (San Bernardino, California), 28 April 1990, page 1
“Disney stores are big business”, Tampa Bay Times (St. Petersburg, Florida), 06 May 1990, p3
“Dining With Disneyana at Mickey’s Kitchen”, The Los Angeles Times (Los Angeles, California), 04 May 1990, page F19
“Disney to open restaurants”, North County Times (Oceanside, California), 18 Jul 1990, pC-7
“Disney aims to cook up more fast-food places”, The San Bernardino County Sun (San Bernardino, California), 18 Jul 1990, page B-8
“Food chains offer prizes to snare kids”, The Anniston Star (Anniston, Alabama), 15 Aug 1990, page 6B
“Fast food done Disney style: fun”, The Santa Fe New Mexican (Santa Fe, New Mexico), 15 Aug 1990, page C3
“Disney testing fast-food recipe”, The Orlando Sentinel (Orlando, Florida), 04 Nov 1990, page D1
“It’s a mall world for Mickey’s cafe”, Chicago Tribune (Chicago, Illinois), 16 Jan 1991, page 4
“Disney whirl”, Chicago Tribune (Chicago, Illinois), 26 May 1991, page 1
“Hot diggity: A feast for the eyes at Mickey’s”, Chicago Tribune (Chicago, Illinois), 01 Sep 1991, page 5
“What’s up, doc? A battle of the stores”, Chicago Tribune (Chicago, Illinois), 04 Oct 1991, page 1
“Disney to Put Fast-Food Unit in Deep Freeze”, The Los Angeles Times (Los Angeles, California), 27 Mar 1992, page D2
“Disney restaurants to close after lackluster performance”, The Orlando Sentinel (Orlando, Florida), 28 Mar 1992, page C1
Photo Credit: Kathy Barkus Racine