Today there is a strong decision taken by the italian government is to close down all productive activity throughout the territory that is not strictly necessary, crucial, indispensable, to guarantee us essential goods and services.
Italy’s first weeks of the crisis were marked by periodic record death tolls that would come twice or three times a week. My country has been setting them every day since Wednesday and the jumps are becoming exponentially larger. We are shocked by the fury of this pandemic!
The rate at which Covid-19 is spreading around the world continued to accelerate, growing by more 100,000 in the past four days.
“The Italian Way” Youtube Channel by Simona Cochi from Milan City
The purpose of this media is to showcase internationally the virtues and related endowment of Italy starting from Milan.
Simona Cochi is an internationally renowned Italian Journalist – Pr and Press Office highly specialized in business development and communication for luxury brands.
In recent years, she has been studying and training on modern New Media techniques and strategies. Simona Cochi has become an exclusive Video magazine Director able to design and create iconic and trendy video channels (The Italian Way and The Austrian Way Youtube Projects).
Simona Cochi is a brand and global communications specialist with 15+ years’ experience in the conception and execution of powerful events and campaigns for a multitude of world-class, established and emerging luxury and retail brands.
All the videos will be in the English language with a bit flavor of Italian Style.
This editorial project has been conceived on her return to Milan (September 2017) after a year and a half of work and research in different European fashion and design cities and in some new luxury retail outposts. London, Bicester, Oxford, Manchester, Copenhagen, Dublin, Vienna, Ibiza they all gave me the opportunity of discovering different brands, retail trends, customer care approaches, promotional techniques, dominant styles, and aesthetic standards.