Today’s guest is Santosh Chawla. He is a Senior Designer at Affinity Creative Group out of Oakland CA.
During this episode we talk about:
-how he got into the wine and spirits packaging design world.
-HeMan toys and old toy packaging.
-growing up and in India and growing his creative skills there.
-his first trip to North America and how that all came about.
-the album cover artwork he saw and what about it stuck with him.
-the watch brand that he looks up to because of their design and minimalism.
-using unique print techniques to help wine and spirits stand out and how one of them was inspired by his honeymoon in Italy.
-the struggle to find balance between digital and real-world inspirations.
-a press check that went sideways.
-the design that he created that was launched at the Detroit Auto Show.
With Santosh being a print guy and with 16+ years in the game, we had LOTS to talk about! Enjoy! @affinitycreative