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Some bottles feel expensive long before you look at the shelf tag.

Imperio Seventy-Four is a Primitivo di Manduria from Southern Italy, and it brings the kind of richness and depth that makes this category so easy to love. It’s full-bodied, intense, and packed with personality.

Part of that comes from the oak treatment. Up to a year in French oak gives this wine extra structure, spice, and a more layered finish, helping all that dark fruit feel polished instead of just heavy.

In the glass, it leans into dense blackberry, dark cherry, and a peppery note that carries through the finish. It’s bold, expressive, and exactly the kind of bottle that punches above its price point.

This is also the kind of red that shines next to barbecue ribs or slow-braised meats, where the richness on the plate can meet the intensity in the glass.

What would you pair with a bottle like this?

#PrimitivoPower #SouthernItalianWine #OakAgedRed #FrancosWineFinds #Kelowna

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