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👉VIDEO INTRODUCTION:
Doston, Bharat se ek aisa wine brand ubhar kar aaya jisne France aur Italy ke 500 saal purane wine brands ko bhi piche chhod diya hai. Ye hai Bharat ke Sula ki kahaani. Bharat me Diageo aur Seagram jaise bade players aaye, jinke paas sadiyon ki legacy, global distribution aur karodon ka marketing budget tha. Lekin Sula ne market aisa dominate kiya hai ki aaj Sula makes more money than all its competitors combined.
Jahan Sula Vineyards ne FY25 me ₹600 crore ka revenue kamaya, wahin baaki competitors itne door hain ki Fratelli Wines ₹276 crore par hai, aur Grover Zampa Vineyards sirf ₹64.4 crore par hai.
Toh sawaal ye hai — Indian wine market me tikna itna mushkil kyun hai? Sula ki aisi kaunsi business strategy thi jisse Sula market leader bana? Bade se bada foreign player Sula ko beat kyun nahi kar paaye? Aur is kahaani se hum kya seekh sakte hain — yeh jaanenge is episode me.

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21 Comments

  1. but its pat is decreasing and brand value is going down, hence u can even see in stock market its price fell from 700 to 150

  2. SULA is absolutely going to loose it soon, all the valuations are built-up and just on-paper money, the true valuation is far less from what it is actually valued at.

  3. Hey Ganesh,
    if you could make a case study on indian nuclear missiles where does india stand what is the current scenario on the acc of ongoing war
    Or how does the stock market work how did it evolve from the beginning
    This would be really great

    Does anyone need these types of videos?

  4. yet, the stock is performing bad and is at an all time low as we speak – both sales and profit are in a down trend, the most important question to be asked is who is consuming this and why – It's not even alcohol grade that makes you high – let me know I am missing something

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