ProWein 2026 just wrapped up in Düsseldorf, and the future of wine is looking “low and bold.” One of the biggest headlines? Italy is finally lifting its ban on domestic dealcoholisation, allowing producers to make zero-proof Chianti and Prosecco right at home!
From the explosive growth of white wine and Chablis in Brazil to a new “smart” way for restaurants to serve sparkling wine by the glass for 300% margins, the industry is adapting to a new era of value and variety. Discover why sustainability and global collaboration are the two biggest keys to success in the 2026 market.
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