In 2023, New Zealand pizza chain Hell Pizza launched a bizarre campaign called Afterlife Pay. Instead of “Buy Now Pay Later,” customers could eat pizza today and legally agree to pay the bill after they die from their estate.
Only 1,300 slots were available, and they sold out quickly because the plan had zero interest and no late fees.
This strange Afterlife Pay pizza campaign quickly became one of the most talked-about marketing stunts in the food industry.
👉 Would you order pizza if the bill was paid after your death?👈
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