The hosts discuss the growing trend of “sober travel,” noting that many recent clients are no longer interested in wine tours and are choosing trips that aren’t alcohol-driven, even to destinations like Italy. They cite that 41% of travelers want to reduce alcohol consumption on vacation and that wellness tourism is projected to surpass $1 trillion globally. The conversation highlights how luxury resorts are expanding mocktail menus and zero-proof spritz options, while also joking about mocktails containing too much sugar. They connect the shift to Gen Z and millennials focusing more on health and wellness, and point to rising fitness-based travel such as marathons, yoga retreats, and early-morning excursions instead of late-night partying, before moving on to the next story.
00:00 Sober Travel Trend
00:27 Clients Skipping Wine Tours
00:56 Wellness Tourism Stats
01:14 Mocktails and Sugar Debate
01:35 Fitness Focused Getaways
02:12 Wrapping Up Next Story