A beautifully curated launch for Lygon Street, built around the idea of a neighborhood Italian wine bar inspired by Melbourne’s iconic Lygon Street – where wine leads the room, food keeps things honest, and evenings unfold at their own pace.
To bring the concept to life, we designed two interactive experiences: a “Guess the Ingredients” sauce-tasting activity and a live tiramisu scooping station that added a playful, sensory touch to the evening.
The space came alive with a full house, warm conversations, flowing wine, and an atmosphere that felt both intimate and celebratory.
The result: strong word-of-mouth, memorable first impressions, and a launch that set the tone for Lygon Street as a culture-led neighborhood dining destination.
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