When you need to translate your website or other content for your wine business, what do you do?
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Do you…
✔ take the easy way out and use Google Translator?
✔ ask a nephew or cousin who knows a bit of English?
✔ hire a professional translator or content writer?
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Option 1 and 2 – I would say is to be avoided. It signals to the audience that you do not take your 🍷 business seriously in my opinion.
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Option 3 is the one I recommend.
Why?
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Because it is important to
➡️ make yourself understood to your international audience
➡️ maintain your credibility and authority
➡️ show that your brand/business is professional
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Just as @grapevineexperience I believe in the importance for a company to invest in their brand and their professional image, it will pay off in the long run.
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And, don’t you want to show the world that you believe in your products and in investing in your company look?
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Do you need help?
👉 Drop me a line in a DM or email me!
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Today’s wine tip is the Chianti Classico 2017 of @leonardo.manetti.vino. Leonardo has a small winery in Greve in Chianti where he produces Chianti Classico wine on a small scale, growing step by step.
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#winebranding #translation #contentwriterflorence #winebusiness #xl8 #wine
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