John Flynn is the Division Sales Director of Zonin1821, an Italian wine importer that brings wines from 10 estates across Italy to 140 countries worldwide. His company applies manufacturing principles to wine production in ways that challenge conventional thinking about the industry. The approach reveals surprising insights about precision, logistics, and consumer psychology that extend far beyond winemaking. Learn how John’s unique perspective on manufacturing applies across industries through storytelling and strategic distribution.
Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.
https://www.wecreate.com/services/marketing-consulting/
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Chapters:
0:00 Introduction
2:07 Winemaking is Advanced Manufacturing
8:33 How Packaging Influences Buyers
11:33 The Power of Storytelling and Terroir
18:13 Overcoming Agricultural Challenges
20:18 Applying Wine Marketing to Your Business
25:38 The Evolution of Wine Closures
28:18 Navigating Tariffs and Supply Chains
32:13 Managing Distributor Relationships
36:59 When Packaging Costs More Than the Product
40:04 What the Wine Industry Needs Now
#Manufacturing #ManufacturingLeadGen #PackagingCosts #ProductCosts #ManufacturingInsights #CostControl #BusinessStrategy #ProductionTips #ManufacturingTruth #OperationalEfficiency #ProfitMargins