One bar. One guest. Five drinks. This is Five Drinks or Midnight we are headed to Palmetto Bar in Bushwick to we sit down with David Curiel, National Spirits Manager at Oliver McCrum Wine and Spirits . From his roots as a veteran San Francisco bartender to his current role shaping one of the most unique craft spirits portfolios on the East Coast, David brings insight, humor, and vintage plaid swagger to the table.
Recorded at the iconic Palmetto Bar in Brooklyn, NY, this conversation dives deep into the hospitality industry, independent spirits, and what it takes to turn a fine wine company into a spirits powerhouse. We talk bartending culture, craft distillers, spirit education, and how David is bridging the gap between wine geeks and spirits nerds. And yes—we cover his love for cheeseburgers.
If you’re into cocktails, distilling, bar culture, or just love hearing from real-deal industry voices, this one’s for you. Perfect for bartenders, brand reps, mixologists, distillers, and drink pros across the board.
#CraftSpirits #HospitalityLife #BartenderTalk #OliverMcCrum #DrinkCulture #SpiritsIndustry #BarLegends #CocktailProfessionals #HospitalityIndustry #CocktailCulture #DrinkProfessionals #BarIndustry #ServiceIndustry #CraftCocktails #MixologyLife #BarTalk #SpiritsCommunity
00:00 – Intro
00:37 – Question 1 – How did you get Started in the hospitality business and then the Spirits business?
10:25 – Question 2 – What is Oliver McCrum
21:35 – Question 3 – How is it to learn about wine after spending your entire career making cocktails and being spirits driven?
30:56 – Question 4 – What do you think is driving that growth?
46:56 – Question 5 – Do you believe the future of spirits lies more in craft and independent producers rather than legacy brands?
🔔 Subscribe to Five Drinks or Midnight for more captivating conversations with industry leaders and innovators. https://www.youtube.com/c/FiveDrinksOrMidnight/
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
To get to know us better follow us on our social media:
INSTAGRAM : https://www.instagram.com/fivedrinksormidnight/
INSTAGRAM : https://www.instagram.com/whiskey.wednesdays
FACEBOOK : https://www.facebook.com/fivedrinksormidnight/
THREADS : https://www.threads.net/@whiskey.wednesdays
➡️ Get your WhiskeyWednesdays® Decision Coin 🪙 here: https://shop.whiskeywednesdays.com
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Catch up on Previous Interviews :
🥃 Ep174- Inside the World of Rachel Prucha: NYC’s Bar Badass
🥃 Ep173- From Still to Story: ASW Distillery’s Rise with Jim Chasteen & Justin Manglitz
🥃 Ep172- Claire Marin Isn’t Just Making Spirits – She’s Building a Hive
🥃 Ep172- Claire Marin Isn’t Just Making Spirits – She’s Building a Hive
🥃 Ep171- Jay Erisman on Bottled-in-Bond, Barrel Selection & New Riff Distilling
🥃 Ep170 – Meet Augusta Distillery’s First Master Distiller: Alex Castle
🥃 Ep169 – From the Pass to the Pour: Andi Burrows’ Hospitality Evolution
🥃 Ep168 – Derek Sandhaus Breaks Down the World’s Most-Consumed Spirit … Baijiu
🥃 Ep167 – Unraveling Cocktail History with Anistatia Miller & Jared Brown
🥃 Ep166 – Charles Joly: Behind the Bar with a Global Bartending Champion
🥃 Ep165 – Saint Luna’s Aubrey Slater: Sommelier, Bartender & Industry Trailblazer
🥃 Ep164 – Inside Analogue with Maggie Gonzalez: A Cocktail & Whiskey Sanctuary in Greenwich Village
https://youtu.be/qEyRq2iTOpw
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Thanks for all the love and support from all of our subscribers!!! For all those that a new to our channel go ahead and SUBSCRIBE to our channel! Like and share this video and remember to turn on the notification bell for more updates. Thank you!
#fivedrinksormidnight #SpiritsChannel #BartenderTalk #DrinkStories #DrinkCulture #SpiritsAndStories #drinkwithus #drinkingwithfriends #boozytalk #letsdrink #cocktaillife #WhiskeyWednesdays® #spiritsindustry #interviews #vlog #videopodcast #YouTubeInterview #Spirits #CocktailYouTube #cocktail #drinks #mixology #CocktailYouTube #SpiritsChannel #SpiritsAndStories #DrinkWithThePros #CocktailConversations #SpiritsofTheWorld