A video that delves into:
-Donald Trump’s threat of a 200% tariff on EU alcoholic beverages.
-The EU’s 25%+ countermeasures (worth billions).
-Economic impact on both sides, from big brand producers (LVMH, Pernod -Ricard) to US consumers.
-Where it leads for transatlantic alliances and the future of global trade wars.
Key Topics to Cover
Context: Trade Frictions Between US & EU
Earlier steel & aluminum tariffs by the Trump administration.
EU’s response with retaliatory tariffs on iconic American goods.
The ballooning €13B tariff scuffle, culminating in a possible 200% tariff on European wine, champagne, spirits.
Trump’s Tariff Threat on European Alcoholic Beverages
The rationale (protecting US producers, punishing EU for steel/aluminum retaliation, etc.).
Potential scope: 200% tariff on wine, champagne, whiskey from EU countries.
Economic & Corporate Impact
EU exports of wine & spirits to the US (overview of volumes & key players).
Brands at risk: French Champagne houses, Italian wines, Irish whiskey, etc.
LVMH & other large groups facing major hits to revenue.
Political/Diplomatic Angles
Responses from Brussels, Paris, Rome, Berlin.
Symbolic targeting of each other’s biggest brand exports.
New impetus for negotiations or an escalation?
Consumer & Market Reactions
Will US consumers pay more for European beverages or shift to US-made alternatives?
Stock market volatility, large dips in beverage & luxury stocks, background of global economic uncertainty.
Possible Resolutions or Scenarios
Diplomatic truce or a deeper trade war?
Could tariffs push the EU & US to the negotiating table?
Risk of spillover to other sectors (autos, cheese, technology).
Long-Term Consequences
Strain on transatlantic alliance & potential alliances with other markets.
Lessons from prior US–EU tariff disputes & the continuing chain reaction in global trade politics.
Chapters:
0:00 – 1:00 Intro & Main Hook
1:00 – 2:00 Background: Trump’s Tariff Wars
2:00 – 3:00 The 200% Tariff Threat on EU Alcohol
3:00 – 4:00 EU’s Economic & Corporate Impact
4:00 – 6:00 Political/Diplomatic Fallout & Responses
6:00 – 7:30 Consumer/Market Reactions
7:30 – 9:00 Potential Outcomes & Scenarios
9:00 – 10:00 Conclusion & Call to Action
Detailed Video Outline (Timestamped)
00:00 – 01:00 | Introduction & Main Hook
Visuals: Clips of Trump announcing tariffs, lines of champagne/wine bottles, and EU officials’ press conferences.
Narration: “Trump is threatening a 200% tariff on EU wine & spirits—could it spark a major EU–US trade rift? Let’s see how this brand-new front in the trade war might rock global markets.”
01:00 – 02:00 | Background: Trump’s Tariff Wars
Brief: Quick summary of how steel & aluminum tariffs triggered EU retaliation, plus US allegations of unfair trade.
Narration: “This battle stems from older disputes. But now, the spotlight is on Europe’s iconic wine & spirits sector.”
02:00 – 03:00 | The 200% Tariff Threat on EU Alcohol
Explain: Trump’s justification: “unfair” EU retaliation and alleged trade deficits.
Narration: “A 200% duty effectively prices many EU beverages out of the American market—shocking the entire supply chain.”
03:00 – 04:00 | EU’s Economic & Corporate Impact
Stats: €13B total trade in beverages with the US; top exporting countries (France, Italy, Spain).
Focus: LVMH, Pernod Ricard, Italian & Spanish wine exports. Potential revenue hits.
Narration: “Producers face huge uncertainties. Some talk billions in losses.”
04:00 – 06:00 | Political/Diplomatic Fallout & Responses
Show: EU Commission statements. French finance minister’s or trade official’s stance.
Narration: “Officials vow to respond in kind: more duties on American goods (motorcycles, whiskey, etc.). A possible doomsday scenario for transatlantic alliance if no compromise.”
06:00 – 07:30 | Consumer/Market Reactions
Look: Potential US consumer price hikes on wine/champagne. Buying shifts to US labels.
Stock markets: Sharp dips in European beverage/luxury stocks, slight advantage for some US distillers.
Narration: “Shoppers might see big price hikes. Some are stocking up before tariffs hit. Meanwhile, producers scramble.”
07:30 – 09:00 | Potential Outcomes & Scenarios
Diplomatic Settlement: A last-minute negotiation to roll back or suspend tariffs.
Extended Trade War: Retaliatory cycles keep intensifying, hurting both sides.
Partial Agreement: Some concessions from the EU, partial tariffs remain.
Narration: “Who will blink first? Past spats often ended with compromise, but Trump’s unpredictability raises questions.”

30 Comments
We can do 1000%. The USA is taking advantage of the EU. Th USA is very unfair. And make it very clear, it‘s Europe First. Europe First!
Isn't there any sane people i the Trumpadminstration who has the courage to tell Trump that he is on a failed mission.
Find new markets. It's never a good idea to have all your eggs in one basket. America will lose in the end. Trump is trying to blackmail America's allies, which will turn the world against him.
I wish i could make a dragonball z reference😂
The thing about wine is that it can just go into the storage caves to wait out Trump’s ‘reign’! If America wants the wine so much, they will still buy it- but as for Europe- who cares? They will sell it elsewhere!
Well done Trump
Americans will still buy the alcohol and pay more. So it's the USA voters who suffer
Trump has lost his mind – instead of rallying the free world against Russian aggression and keeping China in check from their aggressive economic expansion , he has declared economic war on all his allies. He has taken an advantage , thrown it away and set in motion an anti American earthquake that will bring unwanted changes and ill will for many years to come. The US Congress and Senate better get their act together because there is an economic downturn coming for the US and the world.
So Hollywood had to pay 3 Times more for Champangne… who Cares? You want it..then pay the price 😉 If you go for Peccorino/Parmesane? Oh Iphones could be trippelt too, many of the Technik came from Germany.. Good luck with that.. Get rid of HIM!
Thsts all rump knows, treat's.
Every country and USA do what ever is necessary to remove tRumps jackass idiotic authority
Trump is like a two year throwing a tantrum when he doesn’t get his own way. Trump thinks he can put tarriffs on other countries but when they retaliate he can’t handle it, and it shows he has a complete lack of understanding of how tarriffs even work. There’s no winners in trade wars as it affects everyone from businesses to consumers on both sides.
Alcohol is a scourge on humanity who cares how much it costs or how hard it is to get it is responsible for so much suffering that it should have never been legal
I urge every Aussies to boycott everything from the USA, what a disgrace from our so called loyal friends.
Hilarious propaganda BS
Ever hear of Bud light, yeah , the U.S. can boycott!
Seeing as trumpski has no idea how tarriffs work, thinking it's a foreign money grab show his total economic failing (6 bankruptcies)
A minor tax increase of 3% on elons $141,835,448,469.00 annual income is $4.25506345 billion US
3 % increase the 1%ers and major corporations would save all the federal jobs and give universal health care to children and low income families.
Arrogance and hubris combined is a dangerous mix……
Wasnt trade wars part of the reasons behind the great depression ……
Lol what would Britain retaliate with we dont even make anything, 😂😂😂
Trump wanted a trade war? Trump will get a trade war.
Here's the thing. Trump throwing tariffs left and right will make the US need loads of goods that they can't produce. The countries hit by tariffs only have an issue with ONE country and can just do business with each other to compensate. Tariffs on EU and Canada? Screw you, Trump. EU will get oil, gas and lumber from Canada and Canada will get all products they need from Europe.
Even at my workplace, we've seen a sales increase to Canada. Nothing lost to the American market, since we have no customers there anyway.
The US' former allies will do business with each other for the goods they need. The US will be struggling to find someone to do business with at all, after just giving them a huge figurative middle finger.
The result is that European drink european wine and the Amercans drink american wine. It is a huge shift to domestical confined economies.
Trump, with his abysmal ignorance of political economics, has irreparably damaged Americas reputation as reliable business partner. Most of the people who count will never again trust Trump or the USA. To deport hundred criminals and prohibit pre-nouns is not enough to justify his arrogance. This is why the new “reserve currency” will be the Chinese yuan. The Chinese are buying gold by the tons in the last several months to stabilize its currency. Since America has become an unreliable ally, nations will reduce trading with the US and increase trade with China . This will make the dollar as international trade currency obsolete. If trillions of floating dollars are coming back it will cause a Desaster the world has not seen before and will catapult the US back into the Stone Age.
UK and EU should also join the citizens imposed boycott on US products.
We should ban outright MAGAmopheads from coming to the EU, and those that are here should get the fright of their lives!
One decision today could reshape the world tomorrow.
Don't need US products.
Trump started it. Stop complaining
European wines are already expensive.