(9 Jan 2007) SHOTLIST :
1. Exterior of Martini museum
2. Martini museum sign
3. Stacks of empty boxes in sparkly wine factory
4. Stacked bottles
5. Machine placing row of empty bottles on the conveyor belt
6. Empty bottles on conveyor belt
7. Bottles being filled
8. Machine closing bottles with corks
9. Workers in front of filling machine
10. Row of full bottles closed with cork on conveyor belt
11. SOUNDBITE (English) Andrea Ghiglioni, Asti Relaunch Plan Director:
“We are probably facing a period in which Italian wines, overall, are selling very well abroad. We know that the latest figures apart from the ones from Coldiretti (Italian Agricultural Association) are very positive. We are speaking about double digit growth, year on year. I think that finally we are moving as a system as France has been able to do for many years.”
12. Old sparkling wine advertisement pictures
13. Logo of Asti Sparkling Wine Producer’s Association
14. Map of Asti region
15. SOUNDBITE: (English) Andrea Ghiglioni, Asti Relaunch Plan Director:
“Quality is finally paying back its dividends. For many years there has been a lot of wine sold around the world because of fashion rather than on a real rationale. I think that now even in the newly developing countries there has been an improvement in cultural attitudes towards food and wine.”
16. Pictures showing grape harvests
17. Close up of old picture showing women filling bottles
18. Wine producer Romano Dogliotti in his farm next to row of sparkling wine containers
19. Close up of sparkling wine containers
20. Containers
21. Tilt down from top of container to pressure gauge
22. Romano Dogliotti walking to a container and pouring a glass of wine
23. Close up of wine being poured into the glass
24. Romano Dogliotti tasting wine
25. SOUNDBITE (Italian) Romano Doglotti, Wine producer :
“This year people have left buying their wine until the last minute. It used to be that by November 80% of orders were in. This year it was 20%.”
26. Machine putting caps on top of bottles in production factory
27. Plastic caps on top of bottles
28. Completed sparkling wine bottles exiting production chain
29. Completed bottles on conveyor belt
30. Machine placing bottles in packing cartons.
31. Cartons exiting packing machine
32. Sparkling wine fair building with Christmas tree in front
33. Asti sparkling wine producer’s association logo
34. Various of bottles
35. People drinking sparkling wine
36. Tilt from top to bottom of Christmas tree in front of Asti sparkling wine fair
LEAD IN :
As people across the globe toasted in the New Year recently, Italian wine producers also had something to celebrate.
More and more people are trying out different varieties of sparkling wine, ensuring the new year in the Asti region of Italy, has started with a bang.
STORYLINE :
Italian sparkling wine is enjoying an unprecedented increase in exports according to the Italian Food Association, Coldiretti, .
Sales to the United States have increased by nearly 10% (9.4%). It means that some 30% of toasts in the US are now of the Italian variety. French Champagne makes for 43% of American sparkling wine imports.
Asti Relaunch Plan Director, Andrea Ghiglioni, says the market has witnessed double digit growth year on year.
In Spain consumption has doubled. There have also been significant increases in Germany where sales are up by 13%.
Exports to Japan have increased by a massive 62% taking the number sold to 4 million bottles a year.
Surprisingly, even in France where Champagne is near to being sacred, there has been an increase in sales of Italian fizz.
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