The Future of German Wine and Social Media with Johannes Quernheim

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🍷 Johannes Quernheim
https://www.instagram.com/johannes.trinkt.wein/
YouTube @JohannestrinktWein

Chapters:
0:00 – Introduction: Meet Johannes Quernheim
1:00 – How an 80-Year-Old Wine Shop Owner Sparked a Passion for Wine
3:35 – Quitting a Full-Time Job to Build a Wine Influencer Career
8:28 – Early Success on TikTok and Transitioning to Instagram
14:55 – Collaborating with Wine Shops and the Business of Wine Influencing
24:06 – German Wine Today: Industry Trends and Riesling’s Role
33:34 – The New German Wine Classification System Explained
41:05 – Challenges and Potential in German Wine Tourism
44:22 – Expanding the Wine Community Through Social Media
47:18 – Johannes’ Vision and Future Plans