How to Start a Restaurant Business in India. (What ACTUALLY WORKS)

Hey everyone!

In this episode of Limitless with Ishan, I sit down with Bert Mueller, the founder of California Burrito, to unpack the ultimate playbook for starting a food business in India in 2025. If you’ve ever dreamed of running your own restaurant or food venture, this conversation will give you all the insights, strategies, and real-world lessons you need to succeed.

We kick things off by talking about why India is such a vibrant place to start a business and why Bert chose Bangalore as the launchpad for California Burrito. We dive into how to identify the right target market, spot food business opportunities, and even the art of designing a menu that works.

One of the most fascinating parts of our chat is how platforms like Swiggy and Zomato have completely transformed the industry. Bert breaks down what it takes to thrive in this ecosystem.

We also get into the nitty-gritty of running a restaurant business: sourcing fresh ingredients, understanding user behavior across India, and figuring out what really works in different regions. Bert shares some incredible insights into the unit economics of a burrito bowl, the unique challenges of selling salads in India, and the influence of seasons and festivals on sales.

If you’ve been wondering how much money you need to start, how to raise capital, or how to hire the right people, this episode has you covered. Bert even shares tips for beginners wanting to launch in Bangalore and reveals the winning strategy behind popular brands like Truffles.

This episode is a masterclass in building and scaling a food business, and trust me—it’s packed with value.

So, if you’re serious about starting a restaurant or food venture, this is the only video you need to watch.

Make sure to watch the video till the end and take notes!

Connect with Bert on LinkedIn: https://www.linkedin.com/in/bert-mueller-47430326/

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CHAPTERS:

00:00:00 Introduction
00:03:01 Why Start a Business in India
00:05:40 Sales of California Burrito on Its First Day
00:06:58 Why Start with Bangalore
00:09:28 Choosing a Target Market
00:11:27 How to Spot Business Opportunities
00:16:11 How to Design a Menu
00:17:52 Swiggy & Zomato Influence on Growth
00:21:12 How Does the Zomato Algorithm Work
00:22:36 Cloud Kitchen for Beginners
00:25:34 The Business of Salads in India
00:26:45 Unit Economics of a California Burrito Bowl
00:28:27 What Is the Best Market to Sell to in India
00:37:20 How to Source Fresh Ingredients
00:41:34 User Behavior in Different Regions of India
00:50:18 How to Scale a Restaurant Business
00:57:20 How Much Money Is Needed to Start a Restaurant
01:00:02 What Kills a Food Business in India
01:01:09 How to Effectively Market a Food Brand
01:02:51 Celebrity-Owned Restaurants
01:06:35 The Winning Strategy of Truffles in Bangalore
01:08:14 Foreign vs. Indian Brand Names
01:09:16 Influence of Different Seasons and Festivals
01:10:15 Raising Capital in a Food Business
01:11:50 How to Hire People in a Food Business
01:15:55 Foreigners Building Businesses in India
01:20:28 How to Start a Business in Bangalore for Beginners
01:23:20 The Future of California Burrito

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