Exclusive: Chef Sanjeev Kapoor reveals the secrets of building a successful food business in India. Learn the exact playbook to start and scale your restaurant business from India’s most celebrated chef.
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In this premiere episode of Founder’s Office, host Sarthak Ahuja sits down with culinary legend Chef Sanjeev Kapoor to decode the restaurant and food business industry. From understanding unit economics to identifying profitable business models, this episode is your masterclass in food entrepreneurship.
Chef Kapoor shares his decades of experience, revealing insider insights about supply chain management, kitchen operations, menu engineering, and scaling strategies that have helped him build his restaurant empire. Whether you’re an aspiring restaurateur or a food business enthusiast, this episode is packed with actionable insights you won’t find anywhere else.
Timestamps:
00:00 – Welcome to Founder’s Office
00:29- What’s Sarthak cooking?
01:11- Chef Kapoor’s entrepreneurial journey
02:29- Opportunities in Starting a Restaurant business
03:36- Dissecting the value chain and capturing value
04:08- High Margin Nutraceuticals
05:59- Breaking into Indian Cuisine | Competition and Differentiation
07:31- Finding Familiarity in Flavour | Creating Unique Consumer Experiences
09:24- The Power of Perception in Food Premiums
10:08- B2B Business Models
11:44- Restaurant Success Factors: Location and Sales
13:11- Understanding Price Sensitivity in QSR
14:39- Casual Dining Pricing Sweet Spots
16:16- Ideal Delivery Benchmarks
16:42- Gross Margin Strategies | Food Costs, Rental Benchmarks, Manpower requirements, and Marketing Investments
20:56- Smart Capital Investments | Building Restaurants under Rs. 2 Crores
21:35- Managing Franchises
23:21- Taking Indian Brands Global | Leveraging Authenticity
24:30- Crafting the Perfect Drink Menu | Alcohol as a Key Attraction
24:44- Personal Branding Thumbrules | Building Expertise
28:59- Chef Kapoor’s favourite cuisine
29:20- What is Chef Kapoor working on next
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Directed and Produced by:
Aditi Randev (https://www.instagram.com/randev_aditi) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA. She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content.
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Special Thanks to:
Mr. Chirag Chhajer (Co-founder, Burma Burma)
Ms. Rachita Kapoor (Team Sanjeev Kapoor)
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aditirandev.media@gmail.com
#foodbusiness #restaurantbusiness #sanjeevkapoor #businesseducation #entrepreneurship #startupindia #foundersoffice #casarthakahuja
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LEGAL DISCLAIMER:
The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.
© 2024 Niamh Ventures Pvt. Ltd. All Rights Reserved.
No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd.
BUSINESS ADVICE DISCLAIMER:
The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility
Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances
Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions
GUEST STATEMENTS:
Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja. Information shared is based on personal experiences and may not be applicable to all situations. Guest appearances do not constitute endorsement of any specific products, services, or business methods
NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video.
By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.
21 Comments
बहुत ही शानदार भईया, मजा आ गयो
Amazing podcast 👍 looking forward to more such videos
Sarthak, a kind request to do more of these longform videos.
Such an insightful episode! Chef Sanjeev Kapoor's journey and deep understanding of the restaurant business are truly inspiring. His tips on menu engineering, managing costs, and creating a unique consumer experience are invaluable for anyone looking to start or scale a food business. The way he breaks down complex concepts like supply chain management and unit economics into actionable strategies is a masterclass in itself. Big thanks to Sarthak Ahuja And Team for bringing this wealth of knowledge to us! Looking forward to more episodes like this!
If this video does not get a million views, india is doomed.
Once a Ca always a CA
Very good 👍👍👍 video and in depth of knowledge
Less bullshit more information.
Thank you.
Thank you so much
so so good!
Solid work sarthak
Sarthak did an amazing job with the questions and transition from one question to another. Not to mention, Sanjeev ji himself is also very receptive to questions. Love this.
Wonderchef doesnt even have a service center, how can one reach them to get their appliances fixed?
Direct insights given by the industry giant ! Love it!
This was exceptional. You might have lower views here but the value i am getting is making me superfan. I never thought it would be so insightful. Sarthak if you are reading this you are doing really great job.
Taking Notes
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What a banger of a podcast was this!!!! Can’t believe what i just watched. Didn’t know sanjeev kapoor had this much depth to him.. crazy learnings
Kitchen me hi bitha diya 😂
Great Video! Lots of knowledge! Do one on the manufacturing business please, maybe call someone from the SME sector.
How Insightful 🤌
Sanjeev is extremely knowledgeable. Never knew he had such a level of understanding in business. Thanks for the podcast!
Amazing chat … with intriguing questions by Sarthak so aptly answered with great insights by Chef Sanjeev Kapoor… felt so knowledgable post watching this episode… need more…