Book Online wine experiences, wine tastings and wineries visits in Chianti Classico at https://www.winedering.com/it/wine-tourism_montalcino_g11550072
Join us for an exclusive presentation of Montalcino, one of Italy’s premier wine destinations. Dive into the world of Brunello di Montalcino, explore the best wineries, and experience top-tier wine tastings available on Winedering. From picturesque vineyards to gourmet food pairings, Montalcino offers unforgettable wine tourism experiences. Perfect for wine lovers and travelers seeking authentic Italian adventures.
To read and find out more information on wine tours, itineraries and how to reach and move in Montalcino, visit the wine tourist guide written by Winedering at https://wine-tourism.winedering.com/wine-tourism-in-montalcino
okay I think we can start uh I know that somebody will jump in into the call and in any case everybody knows that this webinar will be recorded and saved and sent to everyone who wanted to join it so uh let’s get started for the ones who attended on time and I know that it’s almost I mean it’s High season coming so everybody’s busy and uh we all have to to to work hard with our customers all over the countries in Europe and around the world so uh let’s start with this uh second webinar um and welcome to the ones that are enjoying this webinar for the first time uh for those who are here for the first time uh we’ll give you a little bit of introduction about what we had in mind with our project at wering with these uh webinars presentation the goal of this webinar and all the webinars that we have been doing so far and that we will do in the next few weeks and months will be to keep it as short as possible like 30 35 minutes uh with the idea of giving you some glimpses and some useful tools for um you to you know uh offer the best Solutions uh for your customers when it comes to uh wine destinations and if you remember for those who already attended the first webinar we started a few weeks ago uh with the kti Classico uh and now we are staying in Mont alino today so uh the goal of the of the webinar today will be to introduce you a little bit about this outstanding uh wine destination and we will also have a little surprise you can see here carlot and I will introduce you in a second um we’re very glad to have you here and um as you know we’ll talk about the Montalcino Wine destination not necessarily from a wine point of view but from a technical travel point of view about logistics about how to get you know the best and most interesting experiences for your customers um and of course at the end of the of the presentation we will have the Q&A and finally uh again I will send you the presentation that we uh that we have been doing so far so today um it’s not only me speaking uh and I’m very glad to host Carlotta salvini and thank you for for being here today uh marketing and communication uh manager of the consort Vino uh we would love to you know hear a little bit from you in a moment regarding the introduction of the consort Brunello dealino to give everybody an overview about what you do and the destination uh but before jumping into that just give me just let let me you know uh recap to everybody a few numbers uh that are already increasing actually since the last webinar because we almost have more than two 3,200 um wine experiences available on wi.com and for every tour operator and travel agent that is registered on the platform as an affiliate you will have the opportunity to find all these exclusive one experiences and book them online with the new affiliation program and commission system that we created few months ago uh I remind you that the B2B program of wering uh is characterized by this outstanding catalog of more than 3,200 wine experiences that we have been selecting um over the last few years um and of course the idea is to make sure that you can have the guarantee of saving your time without wasting uh your preious uh moments of work by sending hundreds of emails waiting for wineries uh to reply to you at the same time time we wanted to guarantee you uh the best uh commission system possible so uh we’ll be uh we created this uh affiliation system to make sure that we could guarantee you also an economic advantage and not only a product Advantage from that side uh and most important of course you can uh give and offer your client something that is not necessarily on the mass tourism online travel agencies or on the classic routs and the classic itineraries so our verticality from the wine travel point of view is exactly what you know makes wind during outstanding today uh more and more and we are so happy that the B2B platform has been growing over the last few few months um I remind you that our webinars are aimed at giving you useful tools as the ones that we did into the CTI Classico the first time as this one in Montalcino everything that I’m going to mention to you is also already online on our blog uh which is which we just published a few minutes ago before the the webinar to started and it will be available for you the whole time uh to check up all the information uh and today we are uh doing our second appointment uh and as you know will next one will be at the end of the month in leang region but we will talk about that uh later on so let’s start from Montalcino and uh as I mentioned you at the beginning I am very glad to be not the only one here talking to you um and I really happy to welcome Carlota so carot hello hello are you in Montalcino right now yes I am I am at the office here in monino yeah so the weather is looks pretty today so we are happy with that cool yeah lucky you I I wish I wish we all were there in in dusk but um thank you for your time um and as agreed during our our you know conversation before uh I just wanted to give you the word for this few minutes to introduce yourself a little bit about the Consortium the stage is on your stage is yours thank you Stefano just a few words about the um an introduction of the consultum and the activity is related um so the Brun monino consult is an interprofessional or organization with the aim to promote the denomination Brunello de monino which is the main one but also Roso de monino which is the minor appellation which is getting actually uh popularity in the last years and protect of course the appellation and regulate and control the activities of the members uh ass to the Consortium and not only because as you may know Stefano to produce a particular wine which is regulated by a docg um requirements so the producers uh within the appellation they must follow those requirements to uh call that wine Brunello monino so um yes we do promotion we do control and protection of the brand promotion through events I in charge of the marketing and communication here at the Consortium so I’m in charge of all the activities related to the um relationships with uh Medias and press and organization of events that may be uh here in Italy like the uh one of the main one is the presentation of the new vintages which is going to be in every year in November benen Brunello in monino uh such a really nice event also to attend and um in June we presented the Roso de monino it’s a red monino is the event dedicated to the Roso so um and of course uh events all around the world as you uh may know Brunello de monino is a brand which is quite popular because is a an historical wine and brand the wine is dated back its roots to the um to the to the 77 1830 roughly so the one of the first label is dated back to the uh 1830 of Brello de monino and um the Consortium has been founded of course to protect and promote the brand in the 1967 um and of course the main markets uh um we um very well positioned in the export market with the United States Canada UK uh they are very important markets forino and of course we love to have uh International people here in town especially during uh uh the seasons the summertime and Springtime monino is a is a quite popular destination for uh travels and experiences our members uh they to0 wineries they do have uh uh Wineries and wine shops and tasting rooms to welcome people from all over the world and to offer such a beautiful night experiences to I I strongly encourage you to visit and uh of course I hope you’ll enjoy uh Montel chin know you and your customers as a as a travel experience and destination thank you so much uh thank you for the presentation for the introduction uh 210 wineries that’s amazing and um just one question before before leaving you I mean of course you can stay with us listening to the presentation or leave it’s more than welcome uh just one question because I know that the Benvenuto Brunell the November event is one of the most important one uh do you already know it’s like it’s in the beginning or in the mediums of the season of the of the month so that travel advisers can know that absolutely you can uh already visit our website the the dates are already published it’s going to be from 14th of November to the 18th especially the uh the days uh which are open to the public and to the final consumers are going to be uh 17th and 18th of November um and it’s going to be a different format than the last uh uh three four years it’s going to be a walk around tastings with the producers attending so you can uh grab a glass and taste the uh usually 130 wineries attend so that’s very great value proposition to sell there’s plenty of brell to taste cool cool cool thank you that’s that’s a very good note also and will also share this information to everybody at the end of the presentation also via email just to everybody to know it so uh thank you so much uh for your presentation and for your time and keep in touch thank you thank you bye bye G bye so um as I promised you the idea is to of course we will have to organize a f trip next year to make sure that you can come and with us to to visit this uh benuto Brunell in November so we’ll do our best from that sense um okay let’s start from as usual uh as we did on the first presentation uh from some Logistics about Montalcino if you don’t know montalin area uh we presented this uh little map in which you can see perfectly that Montalcino is in the heart of Tuscan and um if you remember with kti Classico we said that kti Classico was in between Florence and Sienna in this case we are a little bit Southern more uh of Sienna and Montalcino is in the heart of what the it’s def defined and known as the um valoria wine region so uh you probably know valoria uh from these beautiful cypresses and uh uh outstanding Landscapes so when you come to Mont alino and when you organize a Montalcino testing experience for your customer you will always need to include probably and possibly um a stop by into the amazing Vala MPN and we will talk about that in a moment uh why destination uh Montalcino is a town so it’s not only a specific Geographic wine destination it’s a little village on top of this beautiful Hill in the heart of Tusan um with like most of the um features of of the of the characteristics of the Landscapes being uh characterized by Vineyard and Olive grows of course um as you can see from the map already uh you have not that much distance from uh the main um Connections in Tusan and around the the country so for example uh we still have some flight connections that you may have um especially for those who are arriving on a pre- or post tour in tuskan or if you’re are staying for a few days before going you know to the North or towards the South U and you may want to use airports to arrive into this area uh you want to definitely use Florence as International Airport there’s also as um as an airport which is not that far away 125 miles uh or of course uh there is Rome and and from Rome um it’s around 140 miles away so uh it’s beautiful but still a little bit long of course uh Drive within this destination within the Valor and that’s probably the most outstanding uh characteristic from that point of view um we have very short distances so uh you can easily move from Sienna to montalin on a Day Tour like 20 miles uh you can include in your tours and we will see that later on um Pienza Monte pulan and Mont alino so in one day you will give your customers an outstanding experience visiting completely different Landscapes and of course different wies different context and and and atmospheres uh but at the same time uh giving them the opportunity either to stay into that area in a villa or in an apartment or in a farmhouse or staying in Florence and Cena and do a day trip and the Day Tour so in both cases distances are not a problem um obviously as we will see in a moment uh the best way is to probably hire a car or a driver um and definitely uh as the same uh issue that we mentioned during the uh kti classical presentation um we we may have a little bit more of public transportation service than KY Classico but still um definitely not uh you know um the best way to move around uh there are some public buses uh from sen to Montalcino but for example it’s much more difficult to reach Montalcino via train from uh Sienna so um this is just to give you uh an overview of the of the area and as I mentioned the best way to move around is by renting a car uh using a van or private card the famous Italian called NCC um which has which stands for noo con conducente which in English means uh rental car with the driver so um that’s the private car actually and there’s still the opportunity here as in KY to use EB bikes or um other specific uh or normal bikes to move around these beautiful uh Hills uh as Carlota was mentioning before uh it’s a very welcoming wine destination Brunel dealino is probably I mean I wouldn’t say necessarily the most famous Italian uh wine around the world but definitely among on the top three list um uh category everybody knows Brunello de monino when it comes to wine when you go to a restaurant in a country and you look for Italian wines you always see as those beautiful Brunello di monino battle with beautiful V historic vintages um this beautiful red wines and this characteristic labels uh this means that Montalcino is not uh that easy to reach but at the same time is absolutely uh an outstanding famous wine destinations especially for Foreigner customers again comparing with kti Classico uh where we mentioned that there are also domestic Travelers around the whole year Montalcino is much more open to International Travelers so it will be very common to to to meet um travelers from all over the world either by car or by other tools or people that are staying there for a few days um because there are many beautiful and outstanding Villas and and farmhouses in the middle of the vineyard uh to stay around um of course this means that there is a very high season time peak season which is always the classic one including harvest in this case but there is one important and interesting aspect that I would recommend to you to suggest especially after what Carlota said which is remember those two events one is in June is happening right now um for the Brunell is a little bit more um informal uh event and the other one is the Benvenuto Brunello if you have customers that want to experience something unique in uh in Tuscan in Italy and they want to be a little bit far from the main dates of the classic touristic um scheduling that November is absolutely a great month not only because the the climate is still um you know uh good from that sense we are not having those bad time and you know bad weather until December in this area and uh the event the the Benvenuto Brunello is very local that’s where you’re going to meet not only the wine producers but also the local um of the area and local passion so the customers would really leave a unique moment and unique experiences and of course the wineries will be open open so there will be the opportunity to mixx the experience within the uh the city the village of Montalcino and the um and the wineries and at the same time uh that’s also a time of the year in which you’re not required to book months in advance um because again it’s not necessarily High season anymore so um not a matter of saving money but it’s a matter of finding an easy way an easier way to make reservations uh very briefly um introducing the the the word of wine of Brunello dealino um taking notes about what we mentioned at the KY Classico you remember that with KY Classico 80% of the grape had to be from San um this most the most famous Italian red grape that you know grows everywhere in Italy but in that specific area Finds Its perfect um you know uh representation and in case of Brunello de monino it will be mandatory for a producer to create and to to realize this wine to have 100% of sanesa so it will be sanesa in what we call Purity is required so all the Brunello de monino that you may taste will be 100% sanesa no blend nothing else apart from saner um I don’t want to talk a little more about the history of Brunello uh because you know today Brunello is uh again one of the most renowned wine in the word and it’s called her majesty the king of uh of San jesia uh in this specific uh hilly region in which you are a little bit higher than the sea because of course the H the the the town of Montalcino and the vineyard around are just up on the hill um creates the perfect atmosphere the perfect cont text uh for San to become and to find its again outstanding production uh and representation um Clemente Santi was the very first Italian analogist who was the one who put Bello de monino on uh on the list of the ones that people had to know and um and today of course again if you want to give a bottle of wine at Christmas you will always buy a bottle of bronal Chino without no problem uh and for for the love of your friends this as we said for the kti Classico the same uh style and and robust type of wine requires here in this case of monal Chino um some specific type of food pairings that your customers and you will find in the wineries uh that you will uh book through wiering and that you will see online most of the experiences in monal Chino in most of the experiences in K Classico sorry including food and wine pairing in montal Chino it’s quite easy also to find wineries that are only focused on the wine so you will have beautiful vertical wine tastings of this short amount of very high quality of red Brunell monino but there are also wineries that started a few months a few years ago to open their doors all also for food pairings and when it comes to food pairings as you can see there are not that much differences uh with the canti Classico with the pachy this P pasta with wild B Ragu or the peposo for um you know as a tender stew with some peppers but also since we are in valoria we definitely recommend also you to taste the Pino di Panza which is a perfect wine a perfect uh cheese that you can taste and it will always be included in the tastings with food pairing in in Montalcino uh by the way peans is one of my favorite cheese so I was just thinking about my last tasting that we had a few months ago in in a winery in Brunell that I will share you in a moment and definitely one of the greatest product uh that you may want to have of course there are also vaggy um Solutions and uh for any kind of allergies or food intolerances or food specifics wineries in this area are very well organized so you don’t have any problems and you will just be able to put those specific requests into the notes uh while making the reservation let’s go to the core of this presentation uh we talked about the wine we talked about the destination the distances the logistics now this is by the way a picture from that the consort you gave to us um to to make sure that you could that we could uh you know use that without problems and um our top five experiences let’s go through them first of all we’ll start from kasan no deer uh reason why I want to start from this uh Winery uh is because it’s it’s it has been one of the very first wineries that registered on our platform that opened its doors to us to customers and they have two amazing Hospitality managers um the ones in the picture Simone and Christina this picture was made by us because wering we as wering we did a beautiful retreat in December and by the way we also had this beautiful bottle of motor I’m not going to drink it I promise uh but just to give you the uh the confirmation that this kind of Winery is absolutely the perfect perfect cozy solution a little bit far from the city center of Mont Chino um and you want to go there byy a car because you cannot work there but on once you arrive there you know they overset and all the expectations that you may have the wine tour is quite um not that that far it would take like 30 45 minutes and the tasting in this beautiful little room um just for you and for your customers is definitely worth it um you will see a beautiful you will have a beautiful tasting of the Brunello de monino um with some food pairing they don’t do lunch uh unless it’s request it’s you know specific request uh but most of the time uh they are um doing pairings with little pairings um before and after um uh lunchtime this is Christina taking you know a presentation of of the wine then we move a little bit um I mean not far from Montalcino either like a few miles um this is probably one of the best rated wineries that we have on wiering comom it’s a family business uh terali family SAS this is the style of The Tasting Room that you can see here um and we chose for you in this case a a little bit cheaper experience of three Brunello wines but what what you know customers say the most when they book and they make reservation here is the uh relationship that they built with uh the T family and at the same time the perfect understanding of the whole destination that SAS can give you uh during the uh the presentation and then we have some new wineries that entered on our platform a few months ago and that are already booming in terms of reservations um and I want to give you this uh these three uh starting from s Lorenzo uh which is open usually from Monday to Friday uh and uh the good thing about this kind of experience is that they give you five wines for tastings of course there will be there will be like short testing but it’s perfect to have the overview of the montal Chino destination um and you will have cheese and cold cuts it’s a little bit more expensive from the saso Sol one because uh we have two Wines in addition and the it’s not a m a matter of the quality of the wine but it’s a little bit more stylish from that sense s is more familiar s Loreno is a little bit more elegant from that sense both of them very authentic so um all the wineries that we present you here are definitely as authentic as you can imagine then uh I wanted to present you something a little bit different that may um not many Travelers and you know people know which is Roberto Chi presso this is a guy who is not from Tuscan is from the northern of Italy but he moved here into Montalcino and he created this line this project this is the one that you’re going to taste in this kind of experience um which is related to Cho 43 and the Cho 43 uh is a project through which he HS to highlight this the unique uh territory along what What’s called the um 43rd parallel north um which is which latitude goes and includes wine regions like Georgia or Oregon State or Italy with Tuscan and Umbria so this line this parallel is famous for producing outstanding wines and through this res to through through this presentation and tasting you will definitely be able to discover these characteristics and why I loved uh to present you there in a very vibrant presentation uh and tasting um last but not least from that sense uh and I want I definitely wanted to include you a lunch experience uh is V Le prata this is the perfect solution for the wine tasting and food and lunch experience for more than two hours and a half experience uh open every day from Monday to Sunday from April till November uh a little bit more expensive of course but it goes to UPS it goes up to groups um with a maximum of six eight people so very very exclusive uh experience for you all of these wineries are just Just Around from 1 to five miles from uh the city of uh Montalcino going to the end of the of this uh montal Chino presentation um as we did for the KY Classico I also wanted to highlight you a couple of itineraries that for me and for our um understanding could be very useful for you to to study to promote them to to your customers um the first one uh is definitely something that we have been required so many times over the last few years and we have helped so many customers either b2c but mostly uh travel professionals to uh organize the Perfect Day Tour either from CA or from Florence uh and a Day Tour in this area for non conosur for non-expert for first time visitors in tasani is definitely a mix of montian and monin for two main reasons first of all in one day you can see both these beautiful destinations and so why not second reason is because uh if you go on a more vertical Brunello de monino experience non coner could be a little bit I mean I wouldn’t say bored at the end of the day but they would expect to to to have different context so the idea is to shape a little bit the day mixing up a m multiple Channel Winery and a very uh important and structured uh montal Chino location so that’s why on this presentation I wanted to to give you a mix of the two solutions and um departing from either Florence OR Sienna the first stop would be uh would necessarily be monino in my in my in my recommendation and I would recommend you either kasanov leaya or SAS or the ones that I mentioned you at the beginning um it will last one hour and a half two hours it will give you a perfect introduction to Montalcino and then from there you will drive through the beautiful Penza um hilly roads stopping by for taking some pictures and by 1 pm you will be able to arrive at tantia which is a another Winery in Monte Pano for a great lunch in informal way before going back to Sienna or Florence by 5:00 P PM this is a one day tour that perfectly gives you an understanding of the two Des ations um you can also mix it up so you can also do the opposite starting from uh in this case thean or anything else in Monte pan and then go up to Mont alino but trust me you need to pay attent Brunello monino deserves attention and if it deserves attention you want to be as awake as possible so it’s usually suggest you to have this kind of like informative tastings at the first tasting during the day so that’s why I would recommend that kind of of tour and then of course for wine lovers for if you have customers of wine clubs if you have customers that want to leave something more unique focus on the munello Deon talino you don’t go to MTI chano you don’t go anywhere else other than monino different tasing uh in this case three different wineries that produce three different wines in terms of monino three different style and you will have a complete overview because at the end of the day with this tasting you with this experience you will have them tasting more than eight glasses of brunino so for very coniss this is the perfect solution you will arrive at SAS Solo in the morning have lunch and V Le pra and then end at kazanova leaya before going back of course in this case I put the departure from C or from Florence but as you can imagine you can decide whether to start from um any kind of Villas or Farmhouse within your uh within your uh you know the within that area for your customers okay um finishing the presentation uh as we did in K with the KY Classico uh introduction I remind you that uh for those who are not affiliate on w.com all these experiences are bookable on w.com with your registration with your affiliate registration you would get Commission you will be able to find the best wineries uh according to your preferences um according to different filters as I will show you here you can filter wineries for uh map destination for experiences and you will be able to find the best solutions for your customers we have um we didn’t want to have hundreds of experiences in Montalcino we wanted to have the best ones for for you so the most authentic ones and the the the the the ones that could perfectly um represent what a customer is researching while visiting uh Montalcino so um my recommendation is to definitely enter into w.com log in with your access and find the commission rate system uh adapted to your to each uh Winery for you and most important what we always re remind to everybody is the um so-called booking confirmation rate so our relationship with uh the wineries which is definitely important for you to have a guarantee of success uh last but not least all these information are available on our supporting page you will have the link also during the presentation and during the the email sent and all the information that I gave you here today are also available on our blog of wind.com so you will be able to click here once you you receive the presentation and go to visit our web page dedicated to monino if you have any kind of questions and I think we are yes we are on time as we just finished the uh the 35 minutes uh if you have any questions more than happy to uh to reply and um giving you the word for a couple of minutes just type in your questions on the on the chat if you have them and uh more than happy to assist you uh for any kind of information let’s wait for just a couple of minutes before wrapping up if there are any questions okay thank you Alberto for uh for the note I hope you uh appreciated uh this introduction of the Brunell dealino uh wine destination uh you can also feel free to see our website to get on our support at wind.com uh to write us an email at ling.com to check our uh blog and most important to to find out uh all the uh information about our destinations I remind you that you will receive the presentation today and our next appointment will be leang so we are going to p Mon and we’re going to talk about the Lang right now in June because November October and November is the very high season from that destination so thank you for your time uh have a great Thursday and great weekend I hope you will enjoy a great glass of wine either today or during the weekend and if possible a Brun thank you and keep in touch and cheers and cheers from hold wine drink have a great day bye