Conversations with Zendesk Podcast l Addie Wallace at @winedotcom on improving operations through customer-centricity
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On this episode, weโre joined by Addie Wallace, Senior Director at Wine.com.
Addie and her team understand the importance of keeping their focus on customers and providing tailored shopping experiences that keep customers coming back.
We discuss:
โข What a Wine.com shopping journey looks like
โข Defining customer personas and meeting their needs
โข The importance of guiding customers through their journey in a personalized way
โข Tools and methods used to gather customer feedback
โข How Wine.com balances automation with a personalized touch
โข Why focusing on your customerโs enjoyment instead of your features is important
โข How Wine.com promotes community building
Wine.com: https://www.wine.com/
Zendesk makes customer service better. We build software to meet customer needs, set your team up for success, and keep your business in sync.
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