Italians aren’t exactly mourning the loss of Domino’s pizza — and there’s a good chance that a lot of them didn’t notice that the Michigan-based chain even existed in their country. According to Italy’s Food Service magazine, ePizza SpA, the Domino’s Italian franchise operator, filed for bankruptcy in April and suspended operations at all of its locations in late July.
ePizza Spa entered into business with Domino’s in Italy in 2015 and opened 29 stores. Domino’s announced its plan to open 850 stores throughout Italy in 2020. The pizza giant hoped to acquire 2% of the market share by 2030 in Italy, where authentic pizza is made in traditional wood-fired ovens.
The Covid-19 pandemic and subsequent and prolonged restrictions from a financial point of view have seriously damaged ePizza and therefore have attributed to this step.
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