The idea of a retail wine store is to have a place to view and buy from a large collection of wines.
Having such an expansive portfolio of exceptional wines sourced from all around the world will certainly help a store stand out in the retail fine wine industry.
Each of the wines should be tasted and selected by an expert or a team of experts to ensure wines are of the highest quality.
This will also help in discovering quality wines that are less heard of which ultimately will make it a unique offering to the customers visiting the store.
In this video Sid Patel, CEO Beverage Trade Network, is in a conversation with Salvatore Castano, who is the On Trade Advisor & Assistant Wine Buyer at Friarwood Fine Wines, a boutique wine merchant based in London. Salvatore talks on a range of topics from sourcing wines to upselling and driving sales at the store.
***About Inside The Drinks Business***
“Inside The Drinks Business”, original video series By Beverage Trade Network. Learn about the drinks business in best possible way from the pro’s.
***About Beverage Trade Network***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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