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Already in its third edition, La Grande Bellezza is the virtual event which unites Italian wine producers with the top professionals in the sector from around the world. Todayʼs technology allows wineries to get to know the importers, distributors and wine merchants digitally with tasting of the new vintages on the market, they can also tell their stories and talk about their projects with the professionals. Times change and technology allows us to connect in two or more countries simultaneously with a virtual tasting that last around two hours. A few producers who have been selected from over 2000 will have the opportunity to present their wines to 40 wine professionals at each meeting.