Simonetta Gedda is the Founder and General Manager of Love to Italy, an importer and distributor of Italian wine and cuisine. She grew up in the countryside of Italy and has a deeply rooted sense of culture — and brings heart and authenticity from Rome, Florence, and Venice to the products selected to import.
Simonetta built extensive expertise in sales and marketing, working for Hiserv Italia Srl, EDISONTEL S.p.A., Tutto Bene Winery, and Tenuta Roletto to achieve profitability and revenue. She volunteered for Stiletto Broadcasting, with a goal to educate, empower, and entertain women in food, wine, and Italian culture talk.
Here’s a glimpse of what you’ll learn:
• Simonetta Gedda talks about how growing up near a vineyard led to creating the experience of Love to Italy
• How Simonetta combines food and wine with the tradition of the land and people
• Simonetta discusses her shift in marketing tactics due to the pandemic
• How to bring Americans closer to Italy through hands-on education in crafting culinary pizza
• What is the biggest problem facing Italian cuisine in America?
• Simonetta explains how she selects imports to elevate the quality of her brand
• How the beer and wine industry caters to all palates
• Why Simonetta admires the next generation of wine producers
In this episode with Simonetta Gedda
Is there a way to taste the experience of an Italian culinary masterpiece in your home? How can you bring to life the flavors of Italian food, wine, beer, and spirits without leaving the comfort of home?
For Simonetta Gedda, it is more than wine and culinary delights — it is about bringing the experience of culture and the flavor of Italy to your door. Simonetta creates unique experiences to scale her brand. She combines her passion and expertise in the Italian marketplace to deliver high-quality imported products curated with the heart and soul of Italy.
In this episode of Legends Behind the Craft, Drew Hendricks has a conversation with Simonetta Gedda, Founder and General Manager of Love to Italy, about bringing authenticity to imported Italian cuisine. Together they discuss specific marketing tools during the pandemic, capturing culture in food, and bridging the gap between America and Italy.
Sponsor for this episode:
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
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