Stevie Kim is a household name in the Italian wine industry. Born in Korea, but raised in the United States, shortly after graduating from NYU she went sailing in Greece, landed in Verona and has been living in Italy since! Stevie discusses her career at Vinitaly International: the strategic partner of Vinitaly, the largest wine and spirits exhibition in the world.
Stevie has carved out her place in a male-dominated industry as a woman, foreigner and, initially, with no prior experience in wine (apart from just loving it). She’s a tour de force who has shaken up quite a few Italian wine producers and business leaders with an unprecedented social media and digital marketing strategy. And rather than turn an occasional bad day into something worse, Stevie finds time to have fun on social media too: just follow @StevieKim222 and Mamma Jumbo Shrimp on TikTok to see.
0:00 – Introduction
4:00 – Vinitaly International
6:56 – 5StarWines
8:39 – Stevie Kim growing up in the United States
10:30 – Completing an MBA at Bocconi University
14:27 – Finishing postgraduate studies at the Wharton School
15:27 – Starting to work at Vinitaly
18:11 – Stevie’s publishing and consultancy businesses
19:11 – Thinking outside of the Italian wine bottle and bridging the gap between wine professionals and consumers.
21:30 – Working as a foreigner and female in Italy
24:14 – Diversity and inclusion in the wine industry
28:54 – New Yorker in Italy. Did Stevie fit in?
32:14 – Best way to reach the wine consumer.
39:10 – Clubhouse as networking tool
42:00 – Traditional Advertising vs. Social Media and Digital Strategies
48:30 – Wine Influencers
54:50 – Italian Wine Unplugged and The Jumbo Shrimp Guide to Italian Wine
60:00 – Definition of an expat; Marrying an Italian; Quality of life in Italy; Lessons learned.
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