Session One: Wine 101: Boost Your Wine IQ—
Your passport to the World of Wine: Must-know regions; Old World vs. New; terroir, varietals, history, and trends. Understand how wine fits into the philosophy of your store—Do you focus on local producers? Small domestic makers? Underserved regions from Europe, Australia or elsewhere? What are the basic varietals you need to carry? What are some options to differentiate your store?
