Webinar organized by the Embassy of Italy in Kuala Lumpur in collaboration with the Italian Trade Agency (ITA) and the Italy Malaysia Business Association (IMBA) for the 5th edition of the Week Of the Italian Cuisine in the World, dedicated to the excellences of Italian food products in Malaysia, the protection and promotion of geographical indications.
Moderator: Pietro Tombaccini, Deputy Head of Mission of the Embassy of Italy in Kuala Lumpur
Opening Remarks by H.E. Cristiano Maggipinto, Ambassador of Italy to Malaysia (00:02:30)
Speakers:
Prof. Filippo Arfini, Department of Economics, University of Parma “Economics and business aspects of Geographical Indications (GI), Rural Development, GI management.” (00:09:45)
Azahar bin Abdul Razab, Senior Director of Trademark & Geographical Indication Division, Intellectual Property Corporation of Malaysia
“Overview of geographical indications protection system in Malaysia” (00:33:20)
Chiara Brandalise, Director, Consorzio Tutela Piave DOP
PIAVE PDO Case History: “How to promote an Italian cheese in the world.” (00:48:45)
Alessandra Martini, Italian Market Supply Manager, Aries More
“Bee – The Digital B2B Platform for Authentic Made in
Italy food. An innovative business model in the b2b sector.” (01:04:33)
“GI Marketing in Malaysia: Results and Challenges”
Ms. Lynn & Mr. Eric Goh, Manager, MD Office & Executive Director, Euro-Atlantic Sdn. Bhd. (01:20:00)
Mr. Alex Liew, Director, Global Pacific Victory (M) Sdn. Bhd. (01:37:36)
Ambassador Cristiano Maggipinto – Closing Remarks (01:46:51)